The Salvation Army
Reviving Hope
The Challenge:
For more than 100 years, The Salvation Army (TSA) has been restoring people, clothing and home furnishings. While TSA enjoys strong name recognition, its Adult Rehabilitation Centers (ARC) suffer from low awareness. Yet ARC delivers one of the highest success rates in the nation for its six-month residential recovery program free to anyone who needs help overcoming substance abuse.
The Solution:
We tapped into a simple, universal truth: everyone deserves a second chance. This message resonated deeply with donors and inspired staff and volunteers alike. Out of it came Second Chances, a multi-channel campaign spanning video, social, PR, regional activations and an online fundraiser with shopthesalvationarmy.com resulting in greater awareness, renewed energy and a lift in donations.
The Miller Group played a key role in building awareness of our ARC brand and in our fundraising efforts. They are a never-ending source of new ideas and award-winning creative - always finding ways to make whatever resources we have work harder. They are good thinkers, hard workers and true marketing partners.
- Dalita Lovett
