Skirball Cultural Center

Wild Things are Happening

The Challenge:

Skirball Cultural Center, one of the world’s most dynamic cultural institutions, wanted to increase visitation and membership, especially among a younger, and more diverse population.

The Solution:

We knew a special exhibition of Maurice Sendak’s work would be a huge draw among multiple generations: the key was to guide Skirball in messaging and channel strategy. Paid social and search, targeted outdoor and streaming TV can be credited with reaching key target audiences, producing outsize results.