simplehuman

Entering the Luxury Suite

The Challenge:

simplehuman dominates the consumer market with its sleek stainless steel mirrors and trash cans. But breaking into hospitality was tougher: the purchase process is complex, the competition cheaper, and design differentiation harder to prove to budget conscious buyers.

The Solution:

We positioned simplehuman where it belonged — in the world’s finest hotels, restaurants, and resorts — leveraging designer testimonials and a multi-channel campaign including a B2B website, tradeshow and support materials, eblasts, activations and PR that highlighted durability, functionality, and elevated guest satisfaction. We also opened new markets with VRBO and cruise lines. The result: a sharp uptick in hospitality sales and a new growth channel for the brand.