Ready. Chef. Go!

Turning A Bag Into A Brand

LK Packaging used the power of its newest product, sustainable cooking bags, to build retail grocery clients’ grab ‘n go business. We created the name, logo, trade ads and a complete marketing program for retailers including social media plans, in-store support materials and a consumer website. Ready. Chef. Go! launched in the highly profitable store perimeter and retailers increased their seafood, meat and produce sales by as much as 40%.


The consumer website features curated recipes, video demos, special offers, and cooking tips for these BPA-free, safe and sustainable bags.


Facebook has created greater brand awareness for Ready. Chef. Go!

Ready. Chef. Go! Facebook page on mobile.


Shoppers learned about the sustainable bags through in-store signage at seafood and meat counters and in the produce departments of major chains like Kroger.


Print and digital trade ads played a big role in generating leads, awareness and ultimately sales. Our media buys included Supermarket News, Progressive Grocer, National Grocers Association and the International Dairy, Deli and Bakery Association.