Pocky

Making a Stateside Splash with Pocky

The Challenge:

Pocky, a niche Japanese snack food, dreamed of upping the ante by getting more brand awareness in the U.S. The assignment was big on ideas, and modest on budget.

The Solution:

We brought the consumer to the brand, with a cross-country road trip replete with brand ambassadors, street teams, and free samples. To “share happiness” (their tag line) we created a Pocky convoy. The brand experienced a sales increase along with distribution in mass market, including Target, Kroger, Walgreens and Walmart.