Pocky, a niche Japanese snack food, dreamed of upping the ante by getting more brand awareness in the U.S. The assignment was big on ideas, and modest on budget.
We brought the consumer to the brand, with a cross-country road trip replete with brand ambassadors, street teams, and free samples. To “share happiness” (their tag line) we created a Pocky convoy. The brand experienced a sales increase of 20%, and what was once a niche product is now in national grocery chains like Kroger, Wegmans, and Walgreens.