Pier 39

Fresh waves for an iconic pier

The Challenge:

Although Pier 39 is one of the top San Francisco attractions, with more than 10,000 visitors a year, the venue lacked a clear brand personality and point of view. Plus, messaging was dated and the venue wanted to reach a younger target.

The Solution:

We presented an evergreen concept, one that’s extendable over time and across all channels, flexible, hardworking, authentic and ownable to Pier 39. Executions could be developed quickly and within a modest production budget.