Oakland International Airport

Taking The Edge Off Travel

Oakland International Airport (OAK) wanted more people to park onsite, but consumers thought airport parking was expensive. We challenged that perception with an offer-driven incentive. While we couldn’t affect their travel plans, we could make the cost of family travel a little easier on their wallets.


A series of emails was slated to go out with a redeemable discount coupon to a
database of more than 100,000 parking prospects—then, COVID hit.


The landing page we designed included a sign-up form and an auto-generated email and coupon sent directly to parkers.