Mocse Credit Union

Investing in people

The Challenge:

Founded in 1958, Mocse Credit Union serves nearly 30,000 members across four Northern California counties. As a longtime supporter of the annual Love Modesto event, Mocse wanted to use the occasion to attract new—and especially younger—members. We were tasked with turning community goodwill into a strategic member acquisition campaign.

The Solution:

Mocse donates a penny from every debit card transaction to the Love Stanislaus fund, reinforcing its commitment to community development, financial education, and local business. Building on this idea, we created a campaign around the power of a single penny—showing how small, everyday choices can grow into financial stability and a stronger community. Through bold brand activations and onsite messaging, we positioned the penny as both a symbol of smart money management and a meaningful way to give back.