Lotus Pet Food

Zen and the Art of Pet Food

The Challenge:

Centinela Feed & Pet, a regional pet retailer, wanted to expand its sales footprint while shrinking its carbon paw-print. They needed a way to accelerate growth while keeping the planet thriving with their sustainable kibble.

The Results:

Based on consumer input and strategic insights, we named, positioned, and branded Lotus as a healthy, high-end alternative to grocery brands. Through eco-friendly packaging, in-store signage, story telling, sampling, advertising and activations, Lotus has become a leading brand in independent pet stores throughout the U.S. and Asia.