Lotus Pet Food

Zen and the Art of Pet Food

The Challenge

Centinela Feed & Pet, a regional pet supply retailer, wanted to expand its sales footprint while shrinking its carbon paw-print. They came to us looking for a way to lap up growth and keep the planet purring at the same time.

The Solution

To meet this challenge, we created a private-label, sustainable pet food brand full of top-notch ingredients. We called it Lotus—a symbol of purity in chaos. The branding took on a playful look with eco-friendly packaging and in-store materials. Today, Lotus reigns supreme as a top-selling brand in independent pet stores throughout the U.S. and Asia, and our work was featured in the prestigious Design Annual from Communication Arts.