Regional pet supplier Centinela Feed & Pet wanted to expand its sales footprint and profits while reducing its carbon footprint. To meet this challenge, we launched a private-label, sustainable pet food with the highest sourced ingredients, and named it Lotus. We then created eco-friendly packaging, branding and in-store materials, giving everything a Zen-like feel. Today, Lotus is the number one selling premium brand throughout the chain and a top seller in thousands of independent pet stores throughout the U.S. and Asia.
As exciting as it was launching an international brand, it was even more exciting getting a nod from Communication Arts, who featured Lotus’ packaging in its prestigious Design Annual.
Centinela Feed & Pet displayed these posters in-store, and promoted the brand through couponing, email and trial samples.
