Health Strategies Group

Research Reimagined

Health Strategies Group (now EVERSANA) wanted to build their custom research and consulting business, but their strong reputation for syndicated studies made it difficult for clients to consider them for custom work. After we redesigned their website and repositioned the brand, custom research projects increased 22% over the previous year.


Celebrated illustrator Noma Bar’s work helped prospective clients see Health Strategies Group in a whole new way.


Trade media buys further strengthened the messaging.