Goodwill

Standing out in a Saturated Market

The Challenge:

Goodwill, the king of thrift, is arguably the world’s most sustainable brand, with an armada of 80+ stores in SoCal alone. Nearly 60% of its annual revenue comes in during the Halloween season when folks are looking for one-of-a-kind costumers and competition from Halloween mega stores is fierce.

The Solution:

We made Goodwill synonymous with Halloween through a multi-channel campaign including video, social, out of home, digital, PR and activations. Young people flocked to the stores for their costumes and sales skyrocketed 38%. Many of these shoppers turned into loyal customers, brand ambassadors and influencers.