Gelson's

Recipe for a successful launch

The Challenge:

Gelson’s, a 28-store upscale regional grocery chain ranked #4 nationally by Consumer Reports, wanted to generate buzz for its newest West LA location. Known for curated selections, award-winning service, and top-quality fresh and center store items, Gelson’s needed a launch that matched its premium brand.

The Solution:

We created Ask Gelson’s—a multi-channel campaign spanning outdoor, streaming radio, paid and organic social, and weekly in-store events. To amplify visibility, we recommended bold, building-side graphics as a standout awareness driver and weekly farmers markets in the courtyard for the building's tenants.