Gelson’s West L.A.

Recipe for a successful launch

The Challenge

Gelson’s is a chain of 28 upscale grocery stores ranked #4 in the nation among 96 by Consumer Reports. They wanted to make some noise for their newest West LA store. Gelson’s offers a more curated grocery experience, from their knowledgeable staff and award-winning customer service, to their outstanding produce, meats, seafood and vast selection of center store items.

The Solution

Our multi-channel targeted plan, "Ask Gelson's," included outdoor, streaming radio, paid and organic social, and weekly events. We recommended adding innovative graphics to the side of the building as an awareness builder. The campaign kicked off recently so stay tuned for results!

Gelsons billboard