Regional challenger paint brand Dunn-Edwards faced inroads from a major competitor in Northern California and needed fresh thinking to better differentiate itself.
We don't spitball or naval gaze: we did our homework and undertook a deep dive into their product offerings including qualitative research and protracted whiteboard sessions. We discovered Dunn-Edwards was the first and only LEED Gold-certified paint manufacturer. The campaign that evolved - "Greener By Design." - included both in-store and digital components and continues to successfully drive traffic and sales.