Dunn-Edwards Paints

Painting the Town Green

The Challenge:

Regional paint manufacturer Dunn-Edwards faced inroads from a major competitor in Northern California and needed fresh thinking to better differentiate itself.

The Solution:

Through a deep dive into this challenger brand’s product offerings, we discovered Dunn-Edwards is the first and only LEED Gold-certified paint manufacturer. This little-known fact created an important differentiator for consumers looking for a more sustainable brand. “Greener by Design” developed as an ongoing digital and in store campaign and is responsible for an increase in sales year to date.