Centra Credit Union

Better Money Decisions for Millennials

The Challenge:

Member acquisition and retention can be challenging for a credit union – even a heavyweight like Centra - and especially with competition from multinationals and online banking services.

The Solution:

We encouraged millennials to make better money decisions by making finance a little hip. Video, outdoor, social, even in-branch POS and activations reminded young prospects while “Adulting is hard, Centra makes it easier.” The result: A flurry of inquiries and a whopping 20% increase in millennial membership. Segmentation drove message clarity and efficiency.