CENTRA CREDIT UNION
The average credit union member is 47; so securing members between the ages of 25 to 40 can be challenging. That’s why Centra Credit Union, one of the Midwest’s largest, tasked us with increasing their millennial membership. We developed several campaigns focused on educating and empowering consumers to make sound financial decisions. The work contributed to thousands of inquiries and a 20% increase in millennial members.
Centra promoted its financial literacy program on social and through paid digital buys.
This campaign empowered millennials to begin their banking journey at Centra. Millennials freely shared their experiences “adulting” on Instagram, Twitter, Buzzfeed and Reddit. Centra members had plenty to share, as well:
“I loaded the washing machine but forgot to press start; you should see what I wore to work.”
“I went on a date and forgot my wallet.”
“I didn’t budget properly and spent too much last month on avocado toast and lattes.”