Change is driven by ideas, not budget.

Before you “write off” dimensional mail, let me share a story about how we made it work. Our client – the world’s largest event and meeting technical support company – was having trouble connecting with mid-size, exclusive, high-end resorts. These properties host premium level meetings and conferences, but our client couldn’t get face time with the executive decision makers. They couldn’t even get around the executive’s gatekeeper.

We started with a quick round of secondary research and discovered one of the biggest issues facing hotels and meeting spaces is managing bandwidth: ensuring attendees have enough to support their digital needs, but not so much that it hurts hotel margins. So, how could we overcome the barriers to connect with hospitality executives and deliver a message that was both engaging and relevant?

Enter the video card; it looks like a large greeting card and carries a recorded video message. The card generated amazing results as it broke through the clutter to reach decision makers at high-end hotel properties. Our client’s marketing team even got a “love letter” from the sales department thanking them for opening new doors. It ultimately brought in more than $3M in new meeting and event business.

A lot of companies, sometimes unwittingly, end up doing the same things differently. We like to do different, counterintuitive things. If you feel the same way, let’s talk.