Are you listening? It’s said that 85% of what we know we get from listening. So why don’t we listen more carefully and purposefully? Maybe because we’re distracted, or worse, so focused on what we want to say we’re too busy to listen. According to Listening.org we’re preoccupied about 75% of the time so even […]
Measuring customer engagement.
If it can’t be measured, it can’t be managed. Senior managers in large and small companies alike are looking for ways to measure (and by definition, improve) marketing performance. With the average job span of a Chief Marketing Officer a brief 22 months, there’s little interest in engagement as a state of mind: for engagement […]
