Are you listening?

Are you listening? It’s said that 85% of what we know we get from listening.  So why don’t we listen more carefully and purposefully? Maybe because we’re distracted, or worse, so focused on what we want to say we’re too busy to listen. According to we’re preoccupied about 75% of the time so even […]

TWA and The Power of Branding

TWA and The Power of Branding Is your corporate brand powerful enough to stand the test of time? Do consumers connect with it emotionally the way the do with brands like Apple, Nike, Amazon and Target? On a recent trip to TWA’s newly renovated terminal across from Jet Blue at JFK in New York, it […]