Are you listening? It’s said that 85% of what we know we get from listening. So why don’t we listen more carefully and purposefully? Maybe because we’re distracted, or worse, so focused on what we want to say we’re too busy to listen. According to Listening.org we’re preoccupied about 75% of the time so even […]
TWA and The Power of Branding
TWA and The Power of Branding Is your corporate brand powerful enough to stand the test of time? Do consumers connect with it emotionally the way the do with brands like Apple, Nike, Amazon and Target? On a recent trip to TWA’s newly renovated terminal across from Jet Blue at JFK in New York, it […]
Move over brand advocacy: make room for brand evangelism
There was a time when marketers focused on customer satisfaction and brand loyalty. Then, we moved up the relationship chain to brand advocacy, in which loyalty was only the starting point and advocacy- saying good things about the brand – was the key. Today, with the growth in social media and peer-to-peer sharing, the mantra […]
