1. Remember, it’s a process. The launch event is important, but how you get there is crucial. Allow yourself plenty of time to prepare. There is an important education component in a launch: employees, distribution channels, media, etc., all require time to prepare the constituencies they serve. 2. Timing is crucial. Set a date that […]
Preparing for the competitive response.
Your – idea, product, campaign, slogan – has just launched. Congratulations. Now, get ready for the barrage. If you have done the due diligence for making this launch a success, then you will have your hands full with critics and copycats who want to tear you down and wish to diminish your accomplishment. Amidst this […]