TWA and The Power of Branding

TWA and The Power of Branding Is your corporate brand powerful enough to stand the test of time? Do consumers connect with it emotionally the way the do with brands like Apple, Nike, Amazon and Target? On a recent trip to TWA’s newly renovated terminal across from Jet Blue at JFK in New York, it […]

Putting emotion back into communication.

Without emotion, all communications are simply reduced to words and pictures. Connecting the proper emotion with your marketing message is vital in determining what and to whom you’re selling. Usually, it’s no game, but for the sake of this article, which of these do you identify with as an advertiser and a consumer? Below are the […]