Sustainability
Big ideas. Small carbon footprint.
Looking for a creative agency that believes the power of a big idea has little to do with the size of a budget? One that works collaboratively to ensure your products and services are not only good for your consumers, but the environment and your bottom line? And one with a solid blueprint for reaching your consumers? Then let’s talk.
Dunn-Edwards Paints
The Challenge
Regional challenger paint brand Dunn-Edwards faced inroads from a major competitor in Northern California and needed fresh thinking to better differentiate itself.
The Solution
A deep dive into their product offerings led to a discovery that Dunn-Edwards was the first and only LEED Gold-certified paint manufacturer. Refreshing their “Greener by Design” platform across all channels, including digital and retail, led to successfully driving more traffic to retail and an uptick in sales. A win for D-E, contractors, consumers and the environment.
Ready. Chef. Go! Cooking Bags
The Challenge
When a commodity bag supplier acquired an environmentally sustainable cooking bag, they reached out for support. LK Packaging needed everything from product positioning, strategy, target audience and branding, to naming and distribution. And most important - results.
The Solution
We created the brand Ready. Chef. Go! Consumers could enjoy delicious “meals in minutes” in these compostable, biodegradable bags. Grocers realized higher margins from the program and plastic bag usage has been reduced significantly, along with water consumption.
Resilient Palisades
The Challenge
Resilient Palisades is a community, grassroots group formed to address climate and ecological issues. They created an innovative solar initiative designed to reduce emissions, save money and combat climate change, and wanted a cost-effective way to market it to 3,500 qualified homeowners.
The Solution
We reached qualified homeowners with messaging addressing their biggest pain point – frequent power outages. Our targeted, grass roots effort including eblasts, direct mail, outdoor, local events, social and earned media. After less than 18 months, more than 60 homeowners have converted to solar, with dozens more actively deliberating.
Ivy Organics
The Challenge
How do you promote a branded message for an organic mattress manufacturer with less than .1% market share in a competitive, noisy category focused on price and features?
The Solution
We reached shoppers through ZIP code-targeted ads in high-profile media and increased sales by 28% within 12 months.
Lotus Pet Food
The Challenge
Centinela Feed & Pet, a regional pet retailer, wanted to expand its sales footprint while shrinking its carbon paw-print. The challenger brand came to us looking for a way to lap up growth and keep the planet purring at the same time.
The Solution
Together, we created a private-label, pet food brand full of top-notch ingredients and focused on the founder’s philosophy of sustainable manufacturing. We named it Lotus—a symbol of purity in chaos. The work took on a playful look with eco-friendly packaging and in-store materials, because getting noticed at retail is key to consumer preference. Today, Lotus reigns supreme as a top-selling brand in independent pet stores throughout the U.S. and Asia.
Goodwill
The Challenge
Goodwill, the established king of thrift, is an environmentally and socially responsible brand. With an armada of 80+ stores in SoCal, this nonprofit gives a boost to people in need. Here’s the twist: nearly 60% of its annual revenue comes in during the Halloween season when competition from Halloween mega stores is fierce.
The Solution
We made Goodwill synonymous with Halloween. Gen Zs and millennials flocked to the stores and sales leaped by a delightful 38%. Goodwill hauled in more than 150,000 YouTube views; media exposure valued at more $250,000, and a few creative awards along the way. We did it all on a non-profit budget, which is to say we had to be incredibly inventive.
simplehuman
The Challenge
simplehuman's decorative, stainless steel mirrors and trash cans have a dominant consumer presence. They wanted to repeat this in hospitality where the purchase funnel is a lot more complicated and competitors’ products less costly.
The Solution
simplehuman trash cans are in the finest hotels, restaurants and resorts in the world. The brand’s advanced technology, sleek, contemporary design and commitment to sustainability set them apart from the competition. Sensor lights in simplehuman mirrors last nearly a lifetime and drastically reduce energy consumption. Dual compartment trash cans sort and recycle trash, cutting staff time. These subtle advantages became part of a multi-channel campaign that resulted in a healthy spike in hospitality sales.
PreZero
The Challenge
PreZero introduced an innovative, responsible program that closed the loop on food waste in the U.S. Their goal was to convince grocers to switch their long-standing trash hauling contracts with traditional waste haulers to PreZero.
The Solution
We showed grocers a more sustainable solution for turning their waste into animal feed, creating a more circular economy. PreZero increased sales and distribution by 18%.
NRDC
The Challenge
The Natural Resources Defense Council (NRDC) - a nonprofit dedicated to protecting public health and the environment - planned a green building that would reduce water usage by 60%, energy usage by 56%, and repurpose 90% of materials from an existing building. They needed to raise $6 million to support the plan.
The Solution
We developed a series of fundraising materials targeting prospective donors, and local community leaders. The organization met its fundraising goal and the Robert Redford Green Building became one of the first in the U.S. to achieve LEED Platinum certification for sustainable design.
