Non-Profit
THE IMAGINATION, INGENUITY AND INSPIRATION TO PROPEL YOUR SUCCESS.
Looking for a creative agency that believes the power of a big idea has little to do with the size of a budget? One with a good head for business and a big heart for clients and causes that deserve to win? One that works collaboratively to ensure your products and services are not only good for your consumers, but the environment and your bottom line? Then let’s talk.
Skirball Cultural Center
The Challenge
Skirball Cultural Center, one of the world’s most dynamic cultural institutions, wanted to increase visitation and membership, especially among a younger, and more diverse population.
The Solution
We knew a special exhibition of Maurice Sendak’s work would be a huge draw among multiple generations: the key was to guide the Skirball in messaging and channel strategy. Paid social and search, targeted outdoor and streaming TV can be credited with reaching key target audiences and producing outsize results – more than 11,000 new visitors year over year.
Goodwill
The Challenge
Goodwill, the king of thrift, is arguably the world’s most sustainable brand, with an armada of 80+ stores in SoCal alone. It’s also a treasure trove of nearly-new appliances, vintage furniture, and inventive accessories for homeowners willing to dig deeper for amazing finds. Nearly 60% of Goodwill's annual revenue comes in during Halloween – when consumers are on the hunt for one-of-a-kind costumes.
The Solution
We made Goodwill synonymous with Halloween through a multi-channel campaign across broadcast, outdoor, print and digital. Gen Zs and millennials flocked to the stores and sales skyrocketed 38%. Many occasional treasure seekers became brand loyalists and visits increased by 29% annually.
Museum of Latin American Art
The Challenge
We turned a niche museum into a destination akin to the Los Angeles County Museum of Art. And we moved it from foundation-funded to financial self-sufficiency.
The Solution
It turns out special exhibitions are not just a magnet for art aficionados but general museumgoers, too. We created targeted campaigns around a series of exciting special exhibits of contemporary Latin American Art, increasing attendance, membership and corporate donations.
Gloria Molina Grand Park
The Challenge
When LA's vibrant, 12-acre Grand Park approached its 10th anniversary, they looked for ways to drive both internal and external brand excitement.
The Solution
We identified key brand icons, developed an all-new brand logo, a tenth-anniversary version, and the park’s first-ever brand style guide. When Grand Park changed its name to Gloria Molina Grand Park, we rebranded once again.
Gay Men’s Chorus of Los Angeles
The Challenge
The Gay Men’s Chorus of Los Angeles had a huge voice in the community, and a modest budget for marketing their upcoming concert series.
The Solution
The fastest way to give a big voice to a modest budget is through a simple, compelling idea. Ads, outdoor, and grassroots marketing, including messaging in local clubs and restaurants, contributed to two sold out concerts.
Centra Credit Union
The Challenge
Member acquisition and retention can be challenging for a credit union – even a heavyweight like Centra - and especially with competition from multinationals and online banking services.
The Solution
We encouraged millennials and Gen Zs to make better money decisions by making finance a little hip. Video, outdoor, social, even in-branch POS and activations reminded prospective homeowners that while "Adulting is hard, Centra makes it easier." The result: A flurry of inquiries for home loans and a whopping 20% increase in membership. Segmentation drove message clarity and efficiency.
The Salvation Army Adult Rehabilitation Centers
The Challenge
For more than 100 years, The Salvation Army has been restoring people, clothing and goods, while making a huge impact on the planet. Its sub-branded Adult Rehabilitation Centers [ARC] has very low awareness, hindering donations and financial support. And yet ARC has one of the highest success rates in the country for its six-month residential drug & alcohol recovery program.
The Solution
We tapped into a simple, universal truth that resonated with prospective donors and energized internal constituents. We’ve all made regrettable decisions and wished for another chance. From this simple truth emerged the multi-channel campaign, "Second Chances" with an award-winning TV spot, e-blasts, activations, nearly $100,000 in media exposure, and a measurable increase in brand awareness and donations.
