Non-Profit
Making a bigger difference in the world.
With more than 1.5 million cause-centric and non-profit organizations competing for attention, the struggle to be heard, valued, and supported is ongoing. Donor and member acquisition, retention, and overall relationship management starts and ends with clearly communicating how a cause matters.
The Miller Group excels at results-driven, digital campaigns that support health and wellness, charitable, and cultural organizations in growing their supporter base; organizing, launching and sustaining profitable capital campaigns, and growing overall brand footprints. Our expertise communicating with foundations, NGO’s, and high net worth households gives non-profit clients a head start in grant and bequest funding. The trend today is toward capital projects, and long-term investments, areas where we have had particular success.
Based on the most recent full-year statistics, $335 billion was given to various U.S. charitable organizations, nearly 75% of it coming from individuals. So it seems to make sense that the digital marketing firm you select not only understand the giving business, but the business of giving.
Latin America: where the social, political, and economic scene is rarely predictable and never boring. That’s the DNA running through the art at MOLAA (Museum of Latin American Art). We turned a niche museum into a destination by celebrating the passion of Latin American art. Digital, video, social, PR, e-mail, events, and member outreach were deployed to reduce member defection and increase museum traffic.
TV Commercial
Microsite
Goodwill knows a thing or two about Halloween.
Goodwill has become synonymous with Halloween. So much so, the holiday now represents 60% of the retailer’s annual sales in Southern California. We wanted to move the needle even further and get more people thinking of Goodwill. So we developed a digital, video, social, experiential, outdoor and print campaign. It generated more than 150,000 YouTube views, hundreds of thousands in earned media and a bump in sales of 40% over the previous year. Best of all, younger, affluent shoppers have continued buying cool stuff at Goodwill year round.
2008 Halloween Campaign
