Non-Profit

The Salvation Army Adult Rehabilitation Centers (ARC)

The Challenge

The Salvation Army is arguably the world's oldest sustainable brand. For more than 100 years, TSA has been restoring people, clothing and goods – making a huge impact on the planet.  While TSA has very high awareness, its sub-branded Adult Rehabilitation Centers [ARC] has very low unaided recognition, which has inhibited donations and support. And yet ARC has one of the highest success rates in the country for its 6 month residential program.

The Solution

We tapped into a simple, universal truth that resonated with prospective donors and energized internal constituents. We’ve all made regrettable decisions and wished for another chance. From this simple truth emerged the multi-channel campaign, "Second Chances" with an award-winning TV spot, e-blasts, events throughout the region, and nearly $100,000 in media exposure. The ROI includes a measurable increase in brand awareness and monetary donations.

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Gloria Molina Grand Park

The Challenge

Overshadowed by nearby tourist attraction Griffith Park (4,210 acres), L.A.'s vibrant, 12-acre environmentally sustainable park was approaching a milestone - its 10th anniversary. Grand Park – “the park for everyone” was looking for ways to drive both internal and external brand excitement for the diverse communities it served. COVID had dramatically impacted usage and the park was in need of a brand refresh. 

The Solution

First up, we conducted voice of the visitor intercept research to gather opinions, attitudes, and usage. We identified key brand icons, developed an all-new brand logo, a 10th anniversary version, and the park’s first-ever brand style guide.  When Grand Park changed its name to Gloria Molina Grand Park, we rebranded once again. The best place to start campaign development is typically with a dose of honest opinion.

Museum of Latin American Art

The Challenge

We turned a niche museum (contemporary Latin American Art) into a destination akin to the Los Angeles County Museum of Art. And we moved it from foundation-funded to financial self-sufficiency.

The Solution

It turns out special exhibitions are not just a magnet for art aficionados but general museumgoers, too. Armed with this knowledge, we created targeted campaigns around a series of exciting special exhibits, increasing attendance, membership and corporate donations. Internally, we turned volunteers into brand ambassadors. Externally, we recognized our biggest donors and corporate supporters with exclusive VIP programs and content. The result was an increase in attendance, membership and corporate donations.

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Goodwill Halloween

The Challenge

Goodwill, the established king of thrift, is an environmentally and socially responsible brand. With an armada of 80+ stores in SoCal, this nonprofit gives a boost to people in need. Here’s the twist: nearly 60% of its annual revenue comes in during the Halloween season when competition from Halloween mega stores is fierce.

The Solution

We made Goodwill synonymous with Halloween. Young people flocked to the stores and sales leaped by a delightful 38%. Goodwill hauled in more than 150,000 YouTube views; media exposure valued at more $250,000, and a few creative awards along the way. We did it all on a non-profit budget, which is to say we had to be incredibly inventive.

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Current and previous clients

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american cancer society logo
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nrdc logo
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music center logo
crohns and colitis foundation logo
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shriners hospital
spca la logo
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anita b logo
california endowment logo
meals on wheels logo
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museum of tolerance logo

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