Non-Profit

Making a bigger difference in the world.

Donor and member acquisition, retention, and overall relationship management starts and ends with clearly communicating how a cause matters. So it makes sense that the digital marketing firm you select not only understands the giving business, but the business of giving. The Miller Group excels at results-driven, digital campaigns that support health and wellness, charitable, and cultural organizations in growing their supporter base; organizing, launching and sustaining profitable capital campaigns, and growing overall brand footprints.

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The Salvation Army Adult Rehabilitation Centers (ARC)

ARC is the nation’s most successful six-month, residential substance abuse rehabilitation program. Yet few know it exists. The Miller Group was hired to drive donations and simultaneously change perceptions of those battling addiction.

“Second Chances” de-stigmatizes addiction and provides a celebratory rallying cry outside and inside ARC. It is based on the simple, universal truth that most of us have made decisions we would make differently given a second chance. Those suffering addiction are people who’ve made some bad choices, but each of us deserves another chance.

This award-winning campaign, including social, brand activations, video, CTV, events is growing share of mind and share of wallet.

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Grand Park

Grand Park – fondly known in Los Angeles as “the park for everyone” – was getting ready to celebrate its 10th anniversary when they turned to us for branding support. We refreshed the existing logo; created a special 10th Anniversary logo and the park’s first-ever brand guidelines, along with 36 unique Grand Park vectors and dozens of ideas for merchandising the new logo.

Museum of Latin America Art

Research we conducted uncovered important insights into why and how consumers become engaged with art, including special exhibitions. For the Museum of Latin American Art, we developed content around a special Wifredo Lam exhibit. The campaign contributed to a 38% increase in attendance; membership rose 23%and corporate donations jumped 19%.

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Goodwill Halloween

To drive “treasure seeking” consumers to Goodwill Southern California retail stores for Halloween, The Miller Group branded the Goodwill “Smiling G” logo in an unexpected, engaging way, resulting in more than 150,000 YouTube Views, 40 media mentions, $250,000 in earned media, and a 38% sales increase.