Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site.

# The Miller Group | Marketing Agency Los Angeles CA | Branding Agency Los Angeles CA

The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.

## Sitemaps

- [XML Sitemap](https://www.millergroup.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Brand Consulting That Makes Marketing Matter](https://www.millergroup.com/blog-post/brand-consulting-that-makes-marketing-matter/) - Brand consulting turns fuzzy ambition into a market position people remember, teams can use, and leaders can defend when it counts.
- [What a Brand Activation Agency Should Deliver](https://www.millergroup.com/blog-post/what-a-brand-activation-agency-should-deliver/) - A brand activation agency turns positioning into experiences, campaigns, and social moments people act on - with measurable business results that matter.
- [How Successful Purpose Campaigns Earn Trust](https://www.millergroup.com/blog-post/successful-purpose-campaigns/) - Successful purpose campaigns build more than goodwill. Learn how to turn a credible social commitment into trust, momentum, and measurable growth, fast.
- [Why Hire a Creative Agency When Stakes Are High?](https://www.millergroup.com/blog-post/why-hire-a-creative-agency/) - Why hire a creative agency? Get senior strategy, distinctive work, and measurable momentum when your team has big goals and little room for mistakes now.
- [Creative Agency Versus Consultancy Compared](https://www.millergroup.com/blog-post/creative-agency-versus-consultancy/) - Creative agency versus consultancy: learn where strategy ends, execution begins, and how to choose a partner that can create momentum, not decks alone.
- [What a Creative Campaign Agency Should Deliver](https://www.millergroup.com/blog-post/what-a-creative-campaign-agency-should-deliver/) - A creative campaign agency should make bold ideas earn their keep - with strategy, cultural pull, and results your leadership team can defend every day.
- [Creative Agency Versus an In-House Team](https://www.millergroup.com/blog-post/creative-agency-versus-in-house-team/) - Creative agency versus in-house team: compare cost, speed, strategy, and control to build a marketing model that performs when pressure spikes. Fast.
- [What a Sustainable Marketing Firm Should Deliver](https://www.millergroup.com/blog-post/sustainable-marketing-firm/) - See how a sustainable marketing firm turns credible environmental and social action into brand demand, stakeholder trust, and measurable growth with proof.
- [Branding Trends That Matter More Than the Hype](https://www.millergroup.com/blog-post/branding-trends-that-matter-more-than-the-hype/) - Branding trends worth acting on: learn how clarity, proof, culture, and responsible growth can make your brand harder to ignore and easier to choose now.
- [How to Position Challenger Brands Without Blending In](https://www.millergroup.com/blog-post/how-to-position-challenger-brands/) - Learn how to position challenger brands with a sharper point of view, credible proof, and campaigns built to move customers, teams, and markets at scale.
- [How to Turn Customer Insights Into Messaging](https://www.millergroup.com/blog-post/turn-customer-insights-into-messaging/) - Learn how to turn customer insights into messaging that earns attention, sharpens positioning, and gives busy marketing teams something worth backing now.
- [How to Create Marketing Movements That Matter](https://www.millergroup.com/blog-post/how-to-create-marketing-movements/) - Learn how to create marketing movements that turn purpose into participation, build commercial momentum, and give your brand a reason to matter today.
- [Consumers Are Rethinking Donations. Is Your Nonprofit Rethinking the Ask?](https://www.millergroup.com/blog-post/consumers-are-rethinking-donations-is-your-nonprofit-rethinking-the-ask/) - A revealing experiment from LAist suggests people may be more willing to support a mission when organizations give them more than one way to say yes. What if the problem isn’t that people no longer care? What if they simply don’t want to be asked to care in the same old way? For decades, nonprofits
- [Branding Partner Reviews: What the Stars Miss](https://www.millergroup.com/blog-post/branding-partner-reviews-what-the-stars-miss/) - Branding partner reviews reveal more than star ratings. Learn how to spot strategic fit, collaboration, and creative work that moves real business forward.
- [NOT listening to your customers is costing you.](https://www.millergroup.com/blog-post/not-listening-to-your-customers-is-costing-you/) - Most companies believe they listen to their customers. They send surveys. They track NPS. They monitor reviews. They produce dashboards. Marketing shares a slide presentation called “Voice of the Customer.” There is a big difference between collecting customer feedback and actually hearing it. Customers know the difference, too, and the cost of getting it wrong is
- [Sustainable Brand Consulting That Drives Growth](https://www.millergroup.com/blog-post/sustainable-brand-consulting-drives-growth/) - Sustainable brand consulting turns credible action into demand, stakeholder trust, and growth without making your marketing plan a corporate guilt trip.
- [How a Sustainable Marketing Audit Finds Gaps](https://www.millergroup.com/blog-post/sustainable-marketing-audit/) - A sustainable marketing audit reveals where claims, campaigns, and operations align - and where credibility, demand, and budget leak before customers do.
- [Best Creative Agencies in Los Angeles](https://www.millergroup.com/blog-post/best-creative-agencies-los-angeles/) - Looking for the best creative agencies Los Angeles has to offer? Learn how to spot strategic partners that make brands sharper, braver, and more effective.
- [How to Plan a Low-Budget Brand Activation](https://www.millergroup.com/blog-post/plan-low-budget-brand-activation/) - Learn how to plan low budget brand activation that earns attention, proves value, and creates commercial momentum without a bloated production budget.
- [You're Doing More With Less Than Anyone Realizes](https://www.millergroup.com/blog-post/youre-doing-more-with-less-than-anyone-realizes/) - There's a pressure that comes with being the marketing leader at a company that's outgrown its old playbook but hasn't yet built the infrastructure to match where it's headed. You're smart. Your team is capable. But you're being asked to operate at a strategic level that the resourcing around you was never built to support,
- [What are your customers really thinking?](https://www.millergroup.com/blog-post/what-are-your-customers-really-thinking/) - We've launched a new consumer insights service that captures candid, on-camera reactions from real customers, helping brands validate messaging, pricing, packaging, and other marketing decisions in just three weeks without the cost or time of traditional focus groups. Early projects have helped clients uncover unexpected insights that contributed to - in one case - a
- [How to Build a Brand Platform People Can Repeat](https://www.millergroup.com/blog-post/how-to-build-brand-platform/) - Learn how to build a brand platform that gives teams direction, earns stakeholder buy-in, and turns purpose into market momentum without the fluff now.
- [What a Los Angeles Branding Agency Should Fix](https://www.millergroup.com/blog-post/los-angeles-branding-agency-what-to-fix/) - A Los Angeles branding agency should do more than make things look good. Learn what strategic branding must change to create measurable momentum now.
- [How to Measure Campaign Effectiveness Without Guesswork](https://www.millergroup.com/blog-post/measure-campaign-effectiveness/) - Learn how to measure campaign effectiveness with metrics that connect creative work to business outcomes, sharper decisions, and bigger next moves ahead.
- [Brand Architecture Guide for Brands With Ambition](https://www.millergroup.com/blog-post/brand-architecture-guide/) - A brand architecture guide for leaders who need portfolios that make sense, protect equity, simplify decisions, and give every growth move a clear role.
- [What Is Strategic Positioning? The Competitive Edge](https://www.millergroup.com/blog-post/what-is-strategic-positioning/) - What is strategic positioning? Learn how a clear market position helps your brand stand apart, earn buy-in, and turn purpose into profitable growth sooner.
- [Brand Positioning That Makes Rivals Look Generic](https://www.millergroup.com/blog-post/brand-positioning-that-makes-rivals-look-generic/) - Brand positioning turns a crowded category into a clear choice. Learn how to claim a credible difference, earn buy-in, and create market momentum fast.
- [Purpose Driven Brand Strategy That Pays Off](https://www.millergroup.com/blog-post/purpose-driven-brand-strategy-that-pays-off/) - A purpose driven brand strategy turns meaningful commitments into market distinction, stakeholder trust, and revenue - without performative fluff for growth.
- [Street Pulse by TMG](https://www.millergroup.com/blog-post/street-pulse-by-tmg/) - Advances in mobile video, digital distribution, and AI have made fast, affordable consumer research possible. StreetPulse gives you direct consumer insights before making critical marketing decisions. Test Pricing, Messaging, Packaging, Sampling all via focused video interviews with consumers! Videos designed to generate views, clicks & sales!
- [10 Best Green Marketing Campaigns That Got It Right](https://www.millergroup.com/blog-post/best-green-marketing-campaigns/) - The best green marketing campaigns make proof visible, not just promises. Learn what Patagonia, IKEA, and others teach brands about credibility and growth.
- [What the Best Sustainability Marketing Agencies Do](https://www.millergroup.com/blog-post/best-sustainability-marketing-agencies/) - The best sustainability marketing agencies turn purpose into credible market action, protect trust, and help brands build demand, momentum, and growth.
- [Sustainable Marketing: How to Drive Profits with Purpose](https://www.millergroup.com/blog-post/sustainable-marketing-drive-profits-with-purpose/) - Sustainable marketing: how to drive profits with purpose, build buyer trust, and make impact investments earn their seat in the growth plan. Profitably.
- [Mattering isn't a soft skill. It's a growth strategy.](https://www.millergroup.com/blog-post/mattering-isnt-a-soft-skill-its-a-growth-strategy/) - Here's the case for mattering: customers pay more; employees stay longer and people forgive mistakes when they believe they matter to you. So why are brands still getting this so wrong? I don't think it's because they don't care. I think most people inside these companies care quite a bit. What gets lost is the
- [How to Market Sustainable Products Without Greenwashing](https://www.millergroup.com/blog-post/how-to-market-sustainable-products/) - Learn how to market sustainable products with clear proof, sharper positioning, and campaigns that build trust, demand, and buy-in without greenwash.
- [How to Build a Strategic Brand Positioning Map](https://www.millergroup.com/blog-post/strategic-brand-positioning-map/) - Build a strategic brand positioning map that makes your value obvious, aligns your team, and gives every campaign a sharper reason to win with clarity.
- [Brand Repositioning Strategy That Changes Minds](https://www.millergroup.com/blog-post/brand-repositioning-strategy/) - A brand repositioning strategy is not a new tagline. Learn how to change market perception, build internal backing, and create demand without wasteful moves.
- [Social Impact Marketing Strategy That Pays Off](https://www.millergroup.com/blog-post/social-impact-marketing-strategy/) - Build a social impact marketing strategy that earns trust, moves customers, and gives leadership a business case worth defending in meetings.
- [A Sustainable Marketing Mix That Pulls Its Weight](https://www.millergroup.com/blog-post/sustainable-marketing-mix/) - Build a sustainable marketing mix that turns credible action into brand preference, stakeholder trust, and measurable commercial momentum without hype.
- [Sustainability Marketing Myopia Costs You Growth](https://www.millergroup.com/blog-post/sustainability-marketing-myopia/) - Avoid sustainability marketing myopia: build campaigns that make purpose credible, customer value clear, and commercial growth easier to defend internally now.
- [Sustainable Digital Marketing That Pulls Its Weight](https://www.millergroup.com/blog-post/sustainable-digital-marketing-that-pulls-its-weight/) - Sustainable digital marketing cuts waste, earns trust, and drives growth when every channel, claim, and campaign has a job to do - without the greenwash
- [Sustainable Marketing Practices That Pull Their Weight](https://www.millergroup.com/blog-post/sustainable-marketing-practices-that-pull-their-weight/) - Sustainable marketing practices can build trust and growth when they cut waste, prove claims, and give customers a reason to choose you again on purpose.
- [Marketing Consulting That Makes the Work Matter](https://www.millergroup.com/blog-post/marketing-consulting-that-makes-the-work-matter/) - Marketing consulting for leaders who need sharper positioning, bolder creative, and measurable growth - without bloated teams, jargon, or guesswork, ever.
- [Experiential Marketing That Earns Attention](https://www.millergroup.com/blog-post/experiential-marketing-that-earns-attention/) - Experiential marketing turns passive audiences into active participants. Learn how to build memorable brand moments that move business goals forward.
- [Avoid a downturn mentality: it’s about success, not survival.](https://www.millergroup.com/blog-post/avoid-a-downturn-mentality-its-about-success-not-survival/) - Chances are pretty good you didn’t precisely predict the timing or the severity of the economic meltdown. Almost no one else did, either. It’s been reported that over 1/3 of all U.S. companies had no plan for a downturn in the market, which means the likelihood of your picking the timing and size of the
- [Are you adopting an “everybody else is doing it” attitude towards social media?](https://www.millergroup.com/blog-post/are-you-adopting-an-everybody-else-is-doing-it-attitude-towards-social-media/) - In marketing today, there’s constant pressure to keep up with the latest trends and not to be left behind. So it appears some small and medium-size business owners are rushing to use social media without knowing why. And interestingly, among those who do know, most are apparently reacting rather than acting, following the herd rather
- [Connectivity is about hearts & minds.](https://www.millergroup.com/blog-post/connectivity-is-about-hearts-minds/) - “A good friend is a connection to life – a tie to the past, a road to the future, the key to sanity in a totally insane world.” Lois Wyse A good advertisement should be the same. It should be powerful enough to trigger the inner workings of consumers’ hearts and minds and find what’s
- [Youtube:  10  Steps  to  SEO  Domination](https://www.millergroup.com/blog-post/youtube-10-steps-to-seo-domination/) - With 4 billion views per day and 72 hours of content uploaded every minute, Youtube has begun attracting the third largest amount of traffic in the world (Alexa). It's the second leading search engine in the world, so your Youtube Search Engine Optimization is just as important as your website SEO. Here are some key
- [We All Deserve a Second Chance](https://www.millergroup.com/blog-post/we-all-deserve-a-second-chance-2/) - Who, among us, has not wished for a second chance? A do-over; a way to make things right, or make a different decision? Regrets, amends, a better choice: it’s true for all, and the basis for a new communications effort for our client, The Salvation Army ARC. To view the spot we created as part
- [Account Based Marketing](https://www.millergroup.com/uncategorized/account-based-marketing-2/) - Account Based Marketing (ABM) is a strategy that uses highly personalized campaigns to engage a group of targeted accounts, usually by identifying key stakeholders and then crafting messaging designed to appeal to their needs. If traditional marketing is like fishing with a net, ABM is like fishing with a spear. Instead of just attracting as
- [Medical Device Marketing: Leveling the playing field with digital marketing](https://www.millergroup.com/blog-post/medical-device-marketing-leveling-playing-field-digital-marketing/) - The medical device industry is on its way to $ 150 billion in US sales, nearly 40 % of the global market. And, while the news tends to focus on the large players in the category, over 80 % of the 6,500+ medical device companies in the US have fewer than 50 employees. Many –
- [Retailers, Millennials Are Flocking To Digital Shopping](https://www.millergroup.com/blog-post/retailers-millennials-are-flocking-to-digital-shopping/) - Millennials already outnumber Baby Boomers and “by 2020, they will comprise nearly half of the U.S. workforce. By 2025, that number will grow to 75%”. So it comes as no surprise that you want to catch their attention. In order to do so, however, you have to understand how this generation’s shopping habits differ from
- [How Healthcare Marketers Can Use Digital To Level The Playing Field](https://www.millergroup.com/blog-post/how-healthcare-marketers-can-use-digital-to-level-the-playing-field/) - The medical device industry is on its way to $150 billion in US sales, nearly 40% of the global market. And, while the news tends to focus on the large players in the category, over 80% of the 6,500+ medical device companies in the US have fewer than 50 employees. Many – given a lot
- [AR/VR Webinar Video and Presentation File](https://www.millergroup.com/blog-post/download-augmented-and-virtual-reality-best-practices-presentation/) - In the following brief tutorial (20 minutes) on augmented and virtual reality, you'll get: – A brief introduction to AR/VR – Examples – Benefits and opportunities – Future Trends Please fill out the form below to download a copy of the presentation:
- [Healthcare AR/VR Webinar Video and Presentation File](https://www.millergroup.com/blog-post/download-augmented-and-virtual-reality-best-practices-presentation-healthcare/) - In the following brief tutorial (20 minutes) on augmented and virtual reality, you'll get: - A brief introduction to A/R and V/R - Healthcare examples - Opportunities for use - Future Trends Please fill out the form below to download a copy of the presentation:
- [Augmented + Virtual Reality](https://www.millergroup.com/blog-post/download-webinar-file-pdf-augmented-virtual-reality/) - In case you missed our Presentation you can download the webinar and pdf here: MENG CMO Everything I Wish I Knew April 9 2015
- [Meeting Robert Procop & Angelina Jolie](https://www.millergroup.com/blog-post/meeting-rober-procop-angelina-jolie/) - We had a wonderful experience meeting Robert Procop (http://www.robertprocop.com/) and seeing the beautiful jewelry he created in collaboration with Angelina Jolie for her foundation: #TheEducationPartnershipForChildrenInConflict. 100% of the proceeds from the sale of Robert's beautiful jewels goes toward providing an education for children in conflict.
- [The Biggest Risk](https://www.millergroup.com/blog-post/the-biggest-risk/)
- [Direct](https://www.millergroup.com/blog-post/direct/) - Think direct mail is dead? Think again. Direct mail is very much alive today and continues to thrive for many marketing efforts. It has been, and continues to be, at the very heart and soul of direct response marketing. No matter the communication channel, the function and objective of direct mail remains the same after
- [Mobile Media Summit LA 2014 ‘Cars and Stars’](https://www.millergroup.com/blog-post/mobile-media-summit-la-2014-cars-and-stars-2/) - Mobile Media Summit LA 2014 ‘Cars and Stars’ “LOCATION” turned out to be the keyword of the Mobile Media Summit on April 1st at SLS Beverly Hills. The big future trend will be geotargeting and how location data provides insights about consumers’ behavior over time. Other hot topics included ‘transparency’, ‘native marketing’, ‘exposure’, and ‘proximity’,
- [How to pick the best Advertising Agency online](https://www.millergroup.com/branding/how-to-pick-the-best-advertising-agency-online/) - Selecting an advertising agency in Los Angeles is crucial for success. This guide highlights top strategies to help businesses find the ideal partnership.
- [Beware of bright shiny things.](https://www.millergroup.com/blog-post/beware-of-bright-shiny-things/) - There's an understandable urgency among most marketers today. In large companies, where the average tenure of a Chief Marketing Officer keeps shrinking, it's not enough to just keep pace — you have to win. In smaller companies, where the marketing hat may be just one of many worn by the owner/CEO, market share bought on
- [Account-Based Marketing: How Challenger Brands Win High-Value B2B Clients](https://www.millergroup.com/blog-post/account-based-marketing-how-challenger-brands-win-high-value-b2b-clients/) - At The Miller Group, we work with challenger brands across consumer package goods (CPG), hospitality, travel and leisure, and nonprofit marketing — industries where the right client or partner relationship can be worth more than a hundred smaller ones. That's exactly the problem account-based marketing (ABM) is built to solve.ABM can become labor-intensive without the
- [AI Made your marketing cheaper. It also made it invisible.](https://www.millergroup.com/blog-post/ai-made-your-marketing-cheaper-it-also-made-it-invisible/) - Why real consumer video content is outperforming AI-generated campaigns in 2026 Every marketing team in America got faster in 2026.Content calendars that took two weeks to fill now take an afternoon. Ad copy that required a copywriter and three rounds of edits now gets generated before the morning standup. Brand videos, email sequences, social posts,
- [How to choose the right LA marketing agency for your challenger brand](https://www.millergroup.com/blog-post/how-to-choose-the-right-la-marketing-agency-for-your-challenger-brand/) - Los Angeles has no shortage of advertising and marketing agencies. That is good news if you are looking for options. It is less helpful if you are trying to figure out which agency can actually move your brand forward.For challenger brands, the decision matters even more. You may not have the biggest budget in the
- [Your consumer decided in 4 seconds. Do you know what they decided?](https://www.millergroup.com/uncategorized/your-consumer-decided-in-4-seconds-do-you-know-what-they-decided/) - Four seconds. That's the average time a shopper spends making a purchase decision in a competitive consumer package goods category. Consumers scan the shelf, something registers - or doesn't - and they move on. Your product either ends up in their cart or it doesn't.Your brand team spent months getting ready. Your potential consumer spent
- [The Trust Recession](https://www.millergroup.com/blog-post/the-trust-recession/) - Something has changed in how consumers relate to brands and the word 'authenticity' doesn't come close to capturing what is actually happening. The Edelman Trust Barometer, one of the most cited research instruments in the marketing industry, has tracked a figure that should be hung on the wall of every brand strategy meeting: just one
- [Is your company in growth mode or stagnant?](https://www.millergroup.com/blog-post/growth-mode-or-stagnant/) - There is a specific inflection point in a company's growth that almost no one talks about openly, because it is uncomfortable to name. You have built a business. Revenue is meaningful. The team has grown. The product or service has been validated in the market. And at some point - usually somewhere between $10M and
- [The era of experience.](https://www.millergroup.com/blog-post/the-era-of-experience/) - It was a typical reaction. Whoa, awesome! I’m gonna tweet this. Hey, wait a second. Are robots taking over planet Earth? Have they already? This April, the nonprofit organization Immersive Technology hosted an event titled “The Era of Experience:” a panel of men and women whose jobs involve creating, pondering and challenging the sort of jaw-droppingly awesome technology
- [The seduction of focus groups](https://www.millergroup.com/blog-post/the-seduction-of-focus-groups/) - The notion of sitting behind one-way glass and voyeuristically observing strangers talking about your company or product is very tantalizing, sometimes even painful. Having participated in hundreds of these qualitative sessions, I’ll offer some thoughts on what to watch for should your research plans include groups. Respondent sampling is key. Getting the right mix of
- [Putting social CRM to work for you.](https://www.millergroup.com/blog-post/putting-social-crm-to-work-for-you/) - Before you roll your eyes over yet another buzzword, stop: social CRM is more than that. It’s the logical next step if you believe, as you should, that social media communities are a separate breed of customer and prospect. SCRM is based on the notion that the social media customer owns the relationship: how they
- [They don’t call them social media for nothing.](https://www.millergroup.com/blog-post/they-dont-call-them-social-media-for-nothing/) - Emotions play a huge role in effective marketing communications. None of us acts or reacts on a purely rational basis, no matter how cold and calculating we may be. And, social media – the wellspring of user-generated content – should be richly emotional. After all, if condensing moments of our lives into 140 characters or
- [Creating persuasion in social media.](https://www.millergroup.com/blog-post/creating-persuasion-in-social-media/) - The social media boon is all about ritual… (or addiction, perhaps a better name when you consider some Twitterers and Facebookers).”So, with the golden trio of triggers, motivation and ability, you are ready to start persuading people to change their behaviors. Here’s how: Six principles of online persuasion Following are 6 principles in creating online
- [European dreamin’.](https://www.millergroup.com/blog-post/european-dreamin/) - Many marketing managers and ad agencies recruit interns from either local schools or, at the most, colleges and universities throughout the United States. I am here to tell you that it is worth the extra effort and time to bring an intern from Europe. The screening/interview process is obviously a bit different, since a face-to-face
- [Going mobile? Handy tips.](https://www.millergroup.com/blog-post/going-mobile-handy-tips/) - Space age technological advances mean that these issues will soon be moot. Roll-up screens, supercharged batteries and ergonomic keyboards loom on the horizon, multiplying the possibilities within master banner ads, MMS campaigns and apps (check out our recent webinar for a peek at the future of mobile hardware). But meanwhile, we marketers should pause to
- [How will the adsphere fare in 2012?](https://www.millergroup.com/blog-post/how-will-the-adsphere-fare-in-2012/) - ‘Tis the season of retrospection: Top Ten, Best Of and Most Popular lists circulate our inboxes. But now that the first decade of the 21st century is under our belts, The Miller Group has turned its sights in another direction – the future. How will the adsphere fare in 2011? We couldn’t swing an appointment
- [If consumers control communications, who’s in charge of persuasion?](https://www.millergroup.com/blog-post/if-consumers-control-communications-whos-in-charge-of-persuasion/) - Marketers are constantly reminded that with the advent of new media, consumers now control what communications they will receive, the channel they’ll receive it on, and when they’ll receive it. There seems to be a kind of “intellectual karaoke” going on in which the intention is to perform, to opine, to amuse, to share, to
- [Creativity as a strategy for recovery.](https://www.millergroup.com/blog-post/creativity-as-a-strategy-for-recovery/) - Economic Crisis. Recession. Downturn. Contraction. Slump. There are plenty of words to describe the worldwide situation we are in and equally many philosophies for how we can emerge from it. One promising solution, which is seldom mentioned, lies within grasp of every business and individual. The answer to surviving this recession is creativity, that which
- [Video delivers 90% higher completion rates](https://www.millergroup.com/uncategorized/why-vertical-short-form-video-matters-more-than-ever/) - Vertical short-form video now delivers 90% higher completion rates than other formats, and brands using it report the strongest ROI across digital channels. That's not a trend. That's a behavioral shift that has permanently changed how content must be made. Why Vertical Video Works The format's power isn't just aesthetic. Vertical videos on mobile see
- [Just do it: Nike’s Incredible Rise to Power](https://www.millergroup.com/blog-post/just-do-it-nikes-incredible-rise-to-power/) - Nike’s Mission: To bring inspiration and innovation to every athlete* in the world. *"If you have a body, you are an athlete." Bill Bowerman, co-founder of Nike Making an Impression Nike’s made lasting impressions on our lives for nearly 50 years and has skyrocketed to become one of the premier shoe and apparel companies in the
- [The Latest from Google: Google Glass](https://www.millergroup.com/blog-post/the-latest-from-google-google-glass/) - Take a pair of eyeglasses, give them a vocal command and watch them obey you. Pretty interesting, right? This is Google Glass, and it literally acts like a computer right before your eyes. What Google Glass does Think eyeglasses with a small computer screen right on the lenses, that through vocal commands can take videos,
- [What if you had to pay for tweets?](https://www.millergroup.com/blog-post/what-if-you-had-to-pay-for-tweets-what-if-you-had-to-pay-for-tweets/) - Would that make a difference in what you wrote about, what you said, or how often you said it? Is the magic of social media all about the technology, or the absence of price? Has the absence of price driven down the quality and professionalism of content? In the late 60’s when the standard TV
- [Putting emotion back into communication.](https://www.millergroup.com/blog-post/putting-emotion-back-into-communication/) - Without emotion, all communications are simply reduced to words and pictures. Connecting the proper emotion with your marketing message is vital in determining what and to whom you’re selling. Usually, it’s no game, but for the sake of this article, which of these do you identify with as an advertiser and a consumer? Below are the
- [Recipe for a perfect launch.](https://www.millergroup.com/blog-post/recipe-for-a-perfect-launch/) - 1. Remember, it’s a process. The launch event is important, but how you get there is crucial. Allow yourself plenty of time to prepare. There is an important education component in a launch: employees, distribution channels, media, etc., all require time to prepare the constituencies they serve. 2. Timing is crucial. Set a date that
- [Memetics: the DNA of word of mouth.](https://www.millergroup.com/blog-post/memetics-the-dna-of-word-of-mouth/) - We’ve all made suggestions, recommendations and referrals based on personal experience and advertising. It’s rewarding to watch as the best suggestions set off an avalanche of subsequent discussions and take on a life of their own. Consciously or unconsciously, we imitate the behavior of others – making for some lively conversation. Imitation is crucial to
- [A primer on desktop market research.](https://www.millergroup.com/blog-post/ask-the-internet-a-primer-on-desktop-market-research/) - Online market research is an affordable way to gain insight about how to best define, understand, reach and influence your target market segments. “What are my customers or prospects doing online?” “How many mothers live in my company’s zip code? City? County? State?” “What are my industries projected sales for next year and how are
- [Move over brand advocacy: make room for brand evangelism](https://www.millergroup.com/blog-post/move-over-brand-advocacy-make-room-for-brand-evangelism/) - There was a time when marketers focused on customer satisfaction and brand loyalty. Then, we moved up the relationship chain to brand advocacy, in which loyalty was only the starting point and advocacy- saying good things about the brand – was the key. Today, with the growth in social media and peer-to-peer sharing, the mantra
- [Preparing for the competitive response.](https://www.millergroup.com/blog-post/preparing-for-the-competitive-response/) - Your – idea, product, campaign, slogan – has just launched. Congratulations. Now, get ready for the barrage. If you have done the due diligence for making this launch a success, then you will have your hands full with critics and copycats who want to tear you down and wish to diminish your accomplishment. Amidst this
- [Managing your C-Suite engagements.](https://www.millergroup.com/blog-post/managing-your-c-suite-engagements/) - Whether you’re a small company in which you are the C-Suite; a larger enterprise with a CEO, COO, CIO, CTO, CMO; or you’re aiming your mar-com messages at C-level executives, it’s important to recognize that this is a crucial audience. Recognize it and prepare accordingly. Engaging the C-level is simply not the same as dealing
- [10 affordable ways to be up in a down market.](https://www.millergroup.com/blog-post/10-affordable-ways-to-be-up-in-a-down-market/) - It’s nice to talk about making lemonade out of lemons, but the fact is, we’re in a tough market. Large, national brands are challenged and we all know the impact on small and medium-size businesses. Here are 10 simple communication ideas that will fit any budget and help grow almost any business. Ten low-cost actions
- [Measuring customer engagement.](https://www.millergroup.com/blog-post/measuring-customer-engagement/) - If it can’t be measured, it can’t be managed. Senior managers in large and small companies alike are looking for ways to measure (and by definition, improve) marketing performance. With the average job span of a Chief Marketing Officer a brief 22 months, there’s little interest in engagement as a state of mind: for engagement
- [Lessons from the brand apostle model.](https://www.millergroup.com/blog-post/lessons-from-the-brand-apostle-model/) - Apostles are most often viewed in a religious context. Indeed, all 12 Books of the New Testament were written by Apostles. But, the term didn’t originate in the church: it was around long before modern Christianity. In the Greek language, the word Apostle is “apostolos,” which meant a delegate, a messenger, one sent forth with orders. It
- [Primary research for your business.](https://www.millergroup.com/blog-post/primary-research-for-your-business/) - Primary research answers YOUR questions about YOUR business. The value of this specificity is enormous, but the price tag doesn’t have to be. It starts with creating a plan and setting aside a fixed amount of budget, anywhere from 2%-5% of gross revenue, to support it. Initiating a structured research plan in your business means confronting some simple truths:
- [Neuromarketing: The Future of Marketing](https://www.millergroup.com/blog-post/neuromarketing-the-future-of-marketing/) - “Neuroscience shows us that the decision to purchase something is often formed deep within the subconscious.” - Nielsen Research Next time you buy something, stop and ask yourself why. You may think you know the answer, but the truth is, the subconscious controls a high percentage of what we do (around 95%), and Neuroscience is
- [TechWeek LA 2013](https://www.millergroup.com/blog-post/techweek-2013/) - TechWeek: in case you missed it, here are some of the highlights. TechWeek – Los Angeles (November 18) promised to be spectacular and didn’t disappoint. In fact, it felt like a two-day early Christmas gift for thousands of tech lovers and startups. The first day was devoted to apps and the second, to fashion. New
- [Leadership Lessons from Top Marketing Executives](https://www.millergroup.com/blog-post/leadership-lessons-from-top-marketing-executives-2/) - “Men make history and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better.” — Harry S. Truman Some leaders are born; others, well trained. Top-level marketing managers who inspire their teams to succeed have
- [Mobile Media Summit LA 2014](https://www.millergroup.com/blog-post/mobile-media-summit-la-2014-cars-and-stars/) - “LOCATION” turned out to be the keyword of the Mobile Media Summit on April 1st at SLS Beverly Hills. The big future trend will be geotargeting and how location data provides insights about consumers’ behavior over time. Other hot topics included ‘transparency’, ‘native marketing’, ‘exposure’, and ‘proximity’, ‘integration’ and ‘data measurement’. The mobile media conference
- [Recycled Materials are Making a Fashion Statement.](https://www.millergroup.com/blog-post/recycled-making-fashion/) - Fashionistas take note: designers are using recycled materials in a whole new way. German designer Karen Jessen is receiving worldwide attention for her “reconstruction design technique.” Jessen breaks down second-hand leather, old denim and jersey, into pieces of fabric and reconnects them, giving life to new textures. French designer Katell Gelebert created a full wardrobe using
- [Apps In Mind](https://www.millergroup.com/blog-post/apps-in-mind/) - We’ve heard it many times before “the future is mobile.” Smartphones and tablets are making their way into almost every part of our daily lives. Work, socializing, shopping, traveling, learning, gaming. There are apps for these activities. As mobile continues to grow, so will our skills at designing with apps in mind. We’ve compiled research
- [Biz Stone’s New App, Jelly, Paves Way For A Better Answer](https://www.millergroup.com/blog-post/biz-stones-new-app-jelly-paves-way-for-a-better-answer/) - The next time you puzzle over the extra screw you found after constructing your new bed frame or get lost in choosing the perfect kitchen appliance, you will wish you had downloaded an app called Jelly. How Jelly works Jelly was launched early 2014 by Twitter co-creator Biz Stone. It offers advice and answers questions
- [Behind the Font: The Story of Your Typeface](https://www.millergroup.com/blog-post/behind-the-font-the-story-behind-your-typeface/) - If the print world only operated in Times New Roman 12 point type, millions of emotions and ideas would be lost upon audiences and viewers. We tend to ignore the strategy behind typography design despite the huge affect that it has on humanity. In advertising there is constant competition to say new things in original
- [Why Brands Should Consider Their True Color](https://www.millergroup.com/blog-post/how-green-is-the-internet-why-brands-should-consider-their-true-color/) - Did you know that the Internet uses more electricity than the auto industry? When sending an email or uploading a photo to Instagram, we don’t think about how much energy is used. However, part of the United States’ energy is spent on powering server farms to keep us connected with all that data. Server farms
- [The 21st Century Commute: Would You Bike To Work With SmartWheel?](https://www.millergroup.com/blog-post/the-21st-century-commute-would-you-bike-to-work-with-smartwheel/) - With increased pressure to reduce carbon emissions, save money on gas, and strive for better health more people are turning to biking as opposed to driving to work. Innovative entrepreneurs have tapped into this change, pinpointed the reason for resistance, and invented a possible solution. Two companies, FlyKly and Superpedestrian are paving the way in
- [Japanese Business Leaders Focus on the Latest Trends in Technology](https://www.millergroup.com/blog-post/japanese-business-leaders-focus-latest-trends-technology/) - A group of Japanese business leaders flew into Los Angeles - in part - for a half-day conference on digital marketing Friday, July 18, presented by The Miller Group - an interactive agency. The focus of the conference was on the latest trends in technology - including wearable tech, the benefits of augmented reality, video
- [Miller Group Among 100 Highest Earning Women-Owned Businesses in LA](https://www.millergroup.com/blog-post/miller-group-among-100-highest-earning-women-owned-businesses-la/) - The Miller Group, an award-winning integrated marketing firm specializing in emerging healthcare technology was recently recognized by the Los Angeles Business Journal (LABJ) as one of the 100 largest women-owned businesses in Los Angeles County. Ranked by 2013 and 2012 revenues, businesses on The List must be 50% women-owned and headquartered in Los Angeles County. The
- [Renee Miller Serves as Creative Advisor for LA Causathon](https://www.millergroup.com/blog-post/renee-miller-serves-creative-advisor-la-causathon/) - Renee Miller, president/creative director of The Miller Group, served as a creative advisor at the first ever LA Causathon July 26 – 27 in Santa Monica. The event, sponsored by Brand Knew and General Assembly , brought together more than 70 programmers and designers who had 24 hours to produce impactful technology solutions for 11 participating non-profit organizations,
- [Artificial Intelligence in business is right around the corner](https://www.millergroup.com/blog-post/artificial-intelligence-business-right-around-corner/) - The fabrication of fanciful imagination from science fiction movies is becoming more tangible than ever imagined. Artificial Intelligence (AI) is emerging in the business environment with new and innovative concepts ready to change the world. Robots are moving into real work JIBO is the world's first family robot and is set to be in the
- [Buyer Research on Millenials](https://www.millergroup.com/blog-post/millenial-b2b-buyer-research-millenials/) - When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus, according to a released study from IBM. While the two younger generations are also more likely to see the benefits of data and analytics
- [The One Voice That Matters Most](https://www.millergroup.com/blog-post/the-one-voice-that-matters-most/) - You may be making your most important marketing decisions without the one voice that matters most: your consumer. Not because you don't care but because the tools you rely on aren't designed to tell you why. Your data tells you what is happening. It tracks clicks, conversions, and churn. But it rarely surfaces the human
- [The most important change you can make](https://www.millergroup.com/blog-post/the-most-important-change-you-can-make/) - Sometimes, the most important change you can make is changing the perception of the marketing function in your company. If you feel like you’ve become the “Office of Producing Stuff,” your day probably revolves around producing posters, banners, eblasts, PowerPoint presentations, and whatever your organization needs done. It’s more important to become “the office of
- [Be A Problem Finder, Not Just a Problem Solver.](https://www.millergroup.com/blog-post/be-a-problem-finder-not-just-a-problem-solver/) - For marketing professionals, especially in mid-sized companies, a lot of time is spent in problem-solving: managing calendars, handling requests, answering questions and providing feedback. I ran across this thought that's worth sharing: Problem finding is more important than problem solving. Problem finding drives "i" words, like innovation, inspiration, and inventive, and "u" words like unusual,
- [Time to ask “Why?”](https://www.millergroup.com/blog-post/time-to-ask-why/) - If you’re frustrated by those around you focused on the “what” and “how” of marketing, but not the “why,” read on. Like you, we see this often, especially in middle-market companies. What often gets unasked, or overlooked, is “Why?” “Why are we not getting the outcomes we want or need?” It feels like we are
- [The next era won’t reward speed. It will reward obsession.](https://www.millergroup.com/blog-post/the-next-era-wont-reward-speed-it-will-reward-obsession/) - The next era won’t belong to the fastest, cheapest, or most scalable marketing folks. It will belong to the most obsessive. The most human. In a world where anyone can produce anything in seconds, the real battleground is no longer what you make. It’s how you make people feel. This is where AI won’t flatten
- [You Don't Need Nestlé's Budget to Think Like Nestlé](https://www.millergroup.com/blog-post/you-dont-need-nestles-budget-to-think-like-nestle/) - Nestlé recently turned Coffee Mate into a Harry Potter Butterbeer café pop-up in New York City. It was theatrical, culturally forward, and deeply aligned with how their customers see themselves. The move looked expensive. The thinking behind it was not. Nestlé's Chief Marketing Officer Vicki Felker explained it plainly: “Coffee Mate doesn't just flavor coffee,
- [You Have Their Email. Do You Have Their Trust?](https://www.millergroup.com/blog-post/you-have-their-email-do-you-have-their-trust/) - Your customer signed up. They gave you their name, email, and maybe phone number. They said yes.That's an invitation. But here's where a lot of marketers go wrong: they treat that invitation like a blank check.They send too much, too often, to everyone on their database the same way. And slowly people start tuning out
- [People are tired of the Internet. Your next marketing channel is outside.](https://www.millergroup.com/blog-post/people-are-tired-of-the-internet-your-next-marketing-channel-is-outside/) - Something real is happening with how people want to engage with brands right now, and most marketing budgets aren’t reflecting it yet. Online fatigue has moved from a fringe observation to a mainstream reality. Consumers are spending more time than ever on screens and enjoying it less. The scroll feels obligatory. The ads feel like
- [Why Great Brands Never Go Out of Style](https://www.millergroup.com/blog-post/why-great-brands-never-go-out-of-style/) - A little history lesson from a funny-looking car Long before algorithms and influencer contracts, a small, odd-shaped German car did something remarkable: it defined its own audience and talked to them like adults. The Volkswagen Beetle's "Think Small" campaign didn't try to be everything to everyone. It was honest, self-deprecating, and wickedly clever. It knew
- [Influencer Marketing and the trust issue ](https://www.millergroup.com/blog-post/influencer-marketing-and-the-trust-issue/) - Influencer marketing has exploded into a $24 billion industry and it's showing no signs of slowing down. But beneath the growth, marketers are facing an uncomfortable reality: the more the industry scales, the more consumer trust erodes. That's the sobering conclusion from Harvard Business Review (HBR). We wanted to understand what people actually think about
- [L.A. Revival - Stahl House](https://www.millergroup.com/blog-post/stahl-house/) - An architectural masterpiece nestled into the Hollywood Hills of Southern California, and known as Case Study #22, Stahl House was built in 1960, post-World War II, in an attempt to address the burgeoning middle class and rising housing shortage. As impressive as the breathtaking view, is the story behind Stahl House. It represents the magic
- [Disrupt 2024](https://www.millergroup.com/blog-post/disrupt-2024/) - How much of your human and marketing resources are spent doing the same thing differently, rather than doing different things? If your business isn't rewriting the book on category disruption then the burden is clearly on marketing to create it. Take Brewdog - a craft brewery founded in Scotland in 2007. Like a lot of
- [The Importance of Independent Thinking](https://www.millergroup.com/blog-post/the-importance-of-independent-thinking/) - Top 10 lists, endorsements, online reviews, influencers: there are so many sources we turn to tell us what's right, what's tested, what's safe. Opinions turn into best practices, best practices into rules. Trial and error becomes test and learn becomes group think. New channels lower the cost of new and different but we often fall back
- [World Water Day, March 22](https://www.millergroup.com/blog-post/world-water-day-march-22/) - The United Nations designated March 22 World Water Day - an annual global observance with the goal of illuminating the path toward a sustainable and equitable future. Individuals, organizations, and governments unite to raise awareness about water-related issues and advocate for change. Three percent of the earth's water is fresh. 2.5% of the earth's freshwater
- [What's the big idea?](https://www.millergroup.com/blog-post/whats-the-big-idea/) - Technology now allows us to be content creators, on-camera talent, videographers, and advertising experts. We've gotten really good at describing the idea of an execution. "We'll use stop motion." "Let's reach out to micro-influencers." "How about a series of pop up events?" We get so caught up in the idea of an execution, what often
- [Embracing Conscious Capitalism: Empowering Purposeful Business for a Better World](https://www.millergroup.com/blog-post/embracing-conscious-capitalism-empowering-purposeful-business-for-a-better-world/) - Conscious Capitalism is a transformative movement that resonates deeply with The Miller Group's core values and vision. Renee Miller, the founder, and CEO of TMG, is a member of this incredible organization, championing a new era of business where profitability and social impact intertwine harmoniously. The four pillars Conscious Capitalism represents a profound shift in
- [Watermelon Mocktail Recipe](https://www.millergroup.com/blog-post/watermelon-mocktail-recipe/) - Slice into summer sweetness with a watermelon mocktail to celebrate #nationalwatermelonday 🍉 This tasty sugar-free drink has only 4 ingredients and takes less than 10 minutes to make. Watermelon Mocktail Recipe: Ingredients: - 3 cups seedless watermelon, cubed (easy-to-blend) - 1/4 cup lime juice (approx. 2 limes) - 2 cups club soda (try Poppi Prebiotic
- [5 fun things to do with watermelon](https://www.millergroup.com/blog-post/5-fun-things-to-do-with-watermelon/) - Slice into the summer spirit with these 5 things you can do with watermelon! 1. Pickle the rinds. 2. Carve like a pumpkin and make a summer Jack-o-Lantern. 3. Design a helmet for the kids. 4. Mix watermelon cubes with heirloom tomato slices and add creamy burrata. Top with fresh basil and season to taste
- [National Honey Bee Day: Fascinating Facts about Liquid Gold](https://www.millergroup.com/blog-post/national-honey-bee-day-fascinating-facts-about-liquid-gold/) - Albert Einstein once said, “If the bee disappeared off the face of the Earth, man would only have four years to live.” From pollinating plants to making delectable honey that adds flavor to any dish, honey bees are some of the most remarkable creatures. In honor of National Honey Bee Day on August 19th, here
- [Meatless Monday - Avocado Toast](https://www.millergroup.com/blog-post/meatless-monday-avocado-toast/) - With endless possibilities for toppings that do not include meat, avocado toast is a delicious way to incorporate key nutrients into your diet without sacrificing your or the planet's health. Enjoy! Avocado Toast Recipe -1 slice sough dough bread -ripe avocado -1 teaspoon lemon juice -Salt to taste -Black pepper to taste -1 teaspoon extra-virgin olive
- [The best thing you can do.](https://www.millergroup.com/blog-post/the-best-thing-you-can-do/) - At a time when management is looking at marketing for guaranteed wins, perfect solutions, and no-risk investments, keep in mind the words often attributed to Theodore Roosevelt: "In any moment of decision, the best thing you can do is the right thing; the next best thing is the wrong thing, and the worst thing you
- [51% of CMOs are female ](https://www.millergroup.com/blog-post/51-of-cmos-are-female/) - There is still progress to be made in the C-suite, but as of 2022, the majority of CMOs [51%] are female. This is up from 23% in 2016. So what does this mean? Women say they are better prepared to take risks and are more likely to see opportunities than men. They are also less
- [ If you haven't read Scary Smart, you ought to.](https://www.millergroup.com/blog-post/if-you-havent-read-scary-smart-you-ought-to/) - Even in its infancy, Artificial intelligence is already smarter than we are. It can process information at lightning speed and remain focused on specific tasks without distractions. By 2049, AI will be a billion times more intelligent than humans. "Scary Smart," by Mo Gawdat, shows what we can all do to fix the current trajectory, to make sure the future
- [Top Branding Agency in L.A. According to Design Rush](https://www.millergroup.com/blog-post/top-branding-agency-in-l-a-according-to-design-rush/) - We are honored to be listed on Design Rush’s list of Top Branding Agencies In California. Check out their website to see our agency feature, as well as the other information their B2B Marketplace has to offer. Design Rush covers a variety of industry specific news and content. You can find an example of one of their informative
- [If all you have is a hammer.](https://www.millergroup.com/blog-post/if-all-you-have-is-a-hammer/) - Paraphrasing Abraham Maslow's Law of the Instrument: "If all you have is a hammer, you're tempted to treat everything as a nail." Maybe that's why many of us reach out for a solution to a problem we're sure we have. So make a vow in 2024 - whether you're working with a digital agency, looking
- [Key learning from museum-goers](https://www.millergroup.com/uncategorized/key-learning-from-museum-goers/) - We routinely research frequent and occasional museum-goers who tell us things they might not tell you. Some of this might validate your current assumptions. And some might be new. 1. While you're focused on culture, art, history or science, you're in the business of connectivity. Survey respondents told us their attraction to a museum goes way beyond
- [Segmentation Should Be a Cornerstone of Your Marketing Communications Plan](https://www.millergroup.com/blog-post/are-you-segmenting-your-market/) - Whether you're selling toothpaste or museum memberships you need to balance brand/product differentiation and segmentation strategies. They are complementary and interdependent strategies and can work together to create a clear fit between your organization and your market. But they are different. Differentiation and segmentation are not the same Brand or product differentiation is about communicating
- [L.A. Revival - Pink’s Hot Dogs](https://www.millergroup.com/uncategorized/l-a-revival-pinks-hot-dogs/) - As a young foodie and marketer immersed in L.A.’s vibrant food scene , I couldn’t help being captivated by the extraordinary story of Pink’s Hot Dogs. This small, unassuming one-location hot dog stand in Los Angeles has defied all odds to become a quintessential part of the city’s culinary identity. It’s not just a little
- [If you don’t think quality matters, think again.](https://www.millergroup.com/blog-post/if-you-dont-think-quality-matters-think-again/) - For large, national brands, and their agencies, attention to communications detail, quality, grammar, spelling, and design continues to be impressive on social. But, look at the top consumer posts, and quality falls far behind slang, acronyms, emojis, memes, misspelled words, even typos. Today, anyone can be a writer, director, actor, producer, editor, or media expert.
- [If Homeowners are your customer, be very concerned](https://www.millergroup.com/blog-post/if-homeowners-are-your-customer-be-very-concerned/) - Barely a day goes by without news about wildfires, floods, mudslides, droughts, or destructive winds. There's a lot of chatter about rising insurance premiums, dropped coverage, and even climate migration. If you market to homeowners, be aware that their biggest asset, and often the piggy bank that funds home purchases - home equity - is very
- [Zero waste homes [and other climate victories worth celebrating]](https://www.millergroup.com/blog-post/zero-waste-homes-and-other-climate-victories-worth-celebrating/) - At a time when it's easy to feel weighed down by environmental challenges, we believe it’s essential to celebrate the small victories. Here are a few wins worth sharing: A zero waste, two-bedroom, one-bath home in Melbourne, Australia, made entirely from organic materials and run on renewable energy is zero waste. It was designed by Joost Bakker,
- [The Skinniest House in America](https://www.millergroup.com/blog-post/the-skinniest-house-in-america/) - The Skinniest House in the U.S., located at 708 Gladys Avenue in Long Beach, CA, stands as a unique testament to creativity and resourcefulness. With just 860 square feet spread across three stories, this two-bedroom, one-bathroom home has earned recognition from both the Guinness Book of World Records and Ripley's Believe It or Not. Built
- [Museum traffic & member acquisition](https://www.millergroup.com/blog-post/museum-traffic-member-acquisition/) - We hear voices. The voices of donors, visitors, members, and staff. The voices that make cultural experiences possible. They tell us things they might not tell you. Some of this might validate your existing assumptions. Maybe some will even be new. Members, donors, and team members have a variety of reasons for supporting you. Don't assume
- [Meet legendary dressmaker Diane von Furstenberg](https://www.millergroup.com/blog-post/meet-legendary-dressmaker-diane-von-furstenberg/) - She's an iconic trailblazer known by her initials DVF worldwide. She's also the child of a Holocaust survivor, Princess by marriage, and founder of one of the most iconic fashion brands - and the wrap dress. Diane von Furstenberg, 77, talked about her legacy as a way to move forward and inspire future generations of women
- [The Eames House](https://www.millergroup.com/blog-post/the-eames-house/) - The Eames House, designed in the mid-20th century, is a masterpiece of simplicity and nature-oriented design. Its structure is composed of a rectangular box with a unique use of glass as the foundation. Inside, seventeen-foot mezzanine balconies overlook a large central room, creating an open and inviting atmosphere. The facade is distinguished by colorful, painted
- [Honoring the Heart of the Museum](https://www.millergroup.com/blog-post/honoring-the-heart-of-the-museum/) - In today’s ever-changing world, museums are more than collections of artifacts – they are vibrant spaces of connection, dialogue, and discovery. At the center of this transformation stands the modern curator: a storyteller, researcher, and bridge-builder. Curators do more than preserve history. They bring it to life. By weaving compelling narratives between the past and
- [Beloved Asheville's Promise of Hope](https://www.millergroup.com/blog-post/beloved-ashevilles-promise-of-hope/) - In the wake of Hurricane Helene, Asheville showed the world what it means to rise together. The storm may have shaken the city, but it could not break the spirit of its people. At the heart of this recovery is Beloved Asheville, a nonprofit rooted in the belief that every act of kindness sends ripples
- [The Magic of Christmas at Pier 39](https://www.millergroup.com/blog-post/the-magic-of-christmas-at-pier-39/) - If the holidays had a heartbeat, it would surely resonate through the dazzling Christmas tree at Pier 39 in San Francisco. Towering against the iconic Bay backdrop, the tree comes alive with synchronized lights and festive music, creating a spectacular show that fills the air with joy and wonder. For locals, it's a cherished tradition—a
- [A Glimpse into 1911 Beverly Hills: The Virginia Robinson Estate ✨🏡](https://www.millergroup.com/blog-post/a-glimpse-into-1911-beverly-hills-the-virginia-robinson-estate-✨🏡/) - Virginia Dryden Robinson and her husband, Harry Winchester Robinson, made history by building the first estate in Beverly Hills. Designed in 1911 by Virginia’s father, architect Nathaniel Dryden, the Beaux Arts mansion became a symbol of early 20th-century elegance and innovation. It was listed in 1978 on the National Register of Historic Places and sits
- [Happy Halloween!](https://www.millergroup.com/blog-post/happy-halloween/) - In honor of Halloween 2024, here's a shot of the famous Beverly Hills "Witch's House" built in 1921 for a silent film movie studio and designed by Academy Award winning art director Harry Oliver. When the studio closed, the Spadena family moved in. This 3,500 square foot home features a pointy, lopsided roof, tiny windows and
- [Villa Aurora - Home and Hub for artists](https://www.millergroup.com/blog-post/villa-aurora-home-and-hub-for-artists/) - Villa Aurora, a private residence in Pacific Palisades, CA was once the home of German-Jewish author Lion Feuchtwanger and his wife Marta. This iconic Spanish-style mansion became a hub for artists and émigrés in the 1940s. Today, it stands as an artists' residence, welcoming German-based writers, visual artists, and filmmakers. Since 1995, Villa Aurora has
- [Discovering the O’Neill House: Beverly Hills’ Art Nouveau Treasure](https://www.millergroup.com/blog-post/discovering-the-oneill-house-beverly-hills-art-nouveau-treasure/) - Just steps from the luxury of Rodeo Drive lies a hidden treasure: the O’Neill House. What started as a modest Spanish-style home from the 1930s became a whimsical icon of surrealist architecture in the mid-80s, thanks to art nouveau dealer Don O’Neill. Inspired by the fantastical creations of Antoni Gaudí, Don reimagined the house as
- [Home takes flight](https://www.millergroup.com/blog-post/home-takes-flight/) - In a world where finding a unique and personal living space can be challenging, some people have found the answer to their housing search in the most unexpected of places – old retired planes. Instead of becoming scrap, these retired aircraft are being transformed into homes and hotels that offer an unparalleled living experience. After
- [In honor of Earth Day 2025](https://www.millergroup.com/blog-post/in-honor-of-earth-day-2025/) - Brian Garrett, one of the founders of Crosscut Ventures, lost his home in the Palisades during the recent fires. In fact, Brian lost all seven homes he grew up in. Everything he knew and believed in is gone, with the exception of community - the one constant that's more important than ever. Brian started Crosscut
- [Inside the Art of Innovation: What Marketers Can Learn from the Mr. Brainwash Museum](https://www.millergroup.com/blog-post/inside-the-art-of-innovation-what-marketers-can-learn-from-the-mr-brainwash-museum/) - As museum marketers, we know that staying relevant means evolving with the times. The question is: how do we innovate while preserving authenticity? A museum that breaks the rules Enter the Mr. Brainwash Art Museum, a Beverly Hills pop up exhibition breaking the rules and thriving because of it. Founded by Thierry Guetta, aka Mr. Brainwash,
- [Reduce Meat Consumption Your and Your Carbon Footprint: French Toast](https://www.millergroup.com/blog-post/reduce-your-meat-consumption-and-your-carbon-footprint-with-french-toast/) - Just because you're doing something good for the planet, and yourself, doesn't mean it has to be boring. Sweeten up your Meatless Monday by bringing this easy, french toast recipe to life while reducing your carbon footprint and meat consumption! Add a scoop of ice cream on top of French toast and enjoy. Here's the
- [Meatless Mondays: Shakshuka](https://www.millergroup.com/blog-post/easy-recipie-for-meatless-mondays/) - Meatless Mondays are a great way to improve your health - and the planet's. The process of raising animals for human consumption is a major contributor to pollution that accelerates climate change. At The Miller Group, we work on curbing our meat consumption because we know that's one way to help fight climate change. Shakshuka
- [Upcycling Tips and Hacks](https://www.millergroup.com/blog-post/upcycling-tips-and-hacks/) - Upcycling transforms old items into new ones, giving life to things that would typically be thrown away. Reduce landfill waste and cut down on pollution and greenhouse gas emissions with these easy upcycling tips: 1. Broken Coffee Mug Handle? Turn it into a windowsill planter and fill it with your favorite plant. 2. Random forks lying
- [Social Media Has Been Around Forever.](https://www.millergroup.com/blog-post/social-media-has-been-around-forever/) - It's simply the innate need to be heard, to make a point, to proclaim, to support. Social media posts are all around us. Social content isn't "owned" by publicly traded companies - it's owned by all of us. Consider these posts. And, share your favorites with us by leaving a comment below.
- [Meatless Monday: Tomato Basil Pasta](https://www.millergroup.com/blog-post/meatless-monday-tomato-basil-pasta/) - This is a simple zesty pasta dish without the trouble of preparing meat to go along with it. This dish may only have a few ingredients but it has plenty of flavor and it can be prepared in as little as 15 minutes. Celebrate your Meatless Monday with this recipe: TOMATO BASIL PASTA INGREDIENTS o
- [L.A. Revival - Musso & Frank Grill](https://www.millergroup.com/blog-post/l-a-revival-musso-frank-grill/) - Introducing our LA Landmarks - Revival Series First Stop: Musso & Frank Grill Los Angeles has been our home and our ultimate muse. Now, it’s time to take a journey through the timeless treasures that define this city’s rich culture. Musso & Frank Grill, nestled in the heart of Hollywood, was established in 1919, over
- [Green Halloween!](https://www.millergroup.com/blog-post/green-halloween/) - As Halloween approaches each year, so much excess waste goes into our landfills. Fortunately, by incorporating eco-friendly practices into our celebrations, we can all enjoy a Green Halloween without compromising the fun. Use what you already have Embrace the creativity of Halloween and get crafty with a DIY costume! Look at Pinterest or Tiktok to
- [Changing the narrative of business](https://www.millergroup.com/blog-post/changing-the-narrative-of-business/) - After extensive senior-level B2B experience, including timber and emerging tech, KoAnn Vikoren Skrzyniarz experienced the impact a purpose-driven company can have on both people and profits. She started a management consultancy built around the notion of purpose-driven profitability. From there, she founded Sustainable Brands in 2006. Sustainable Brands' mission is to “inspire, engage, and equip business
- [High Stakes in the Pet Food Industry](https://www.millergroup.com/blog-post/high-stakes-in-the-pet-food-industry/) - 1. Basics of branding for pet industry Arek Dvornechuck: Can you give us an overview of basics of branding for Pet Industry? Is it any different than branding for other industries? What were the challenges? Just, you know, maybe like an overview. And can you give us some tips? Renee Miller: Sure! So the Pet
- [Why branded hotel amenities matter](https://www.millergroup.com/blog-post/why-branded-hotel-amenities-matter/) - Guests often judge a hotel by the amenities it keeps, according to #Hospitality.net: “Ultimately, hotels that invest in high-end amenities are making a brand statement that modern guests are extremely receptive to, and which contribute to a memorable stay. “After all, in an age where consumer loyalty is especially difficult to earn, it becomes more
- [Luxury Hotel Co-Branded Partnerships](https://www.millergroup.com/blog-post/luxury-hotel-co-branded-partnerships/) - Luxury Hotel Co-Branded Partnerships Covetable brands are putting their stamp on a variety of special partnerships with hotels around the world. Here are four examples: 1. La Mer Spa and Baccarat Hotel & Residences New York Partnering with French crystal maker and hotel brand Baccarat Hotel & Residences New York, prestige skincare brand La Mer
- [From boring to brilliant: B2B that works](https://www.millergroup.com/blog-post/from-boring-to-brilliant-b2b-that-works/) - B2B Advertising Tips Are your B2B communications: - Delivering shareable content that tells a story and motivates response? The more sharable, the greater the value to you and your target. - Delivering emotional messaging? People rely on emotions, rather than information, to make brand decisions. Remember, business prospects are human, too. Learn how to deliver
- [Micro targeting can give small budgets a big voice](https://www.millergroup.com/blog-post/what-to-do-when-your-vision-is-big-but-your-budget-isnt/) - Saban Community Clinic – a non-profit medical/dental clinic - had a big need: energize their newly formed pediatrics practice. Their constituency is largely low-income and multi-cultural with an aversion to making appointments, and a preference for local clinics and healers. The objective was to drive interest and appointments from first-time patients. The budget was modest
- [Instagram Practices for Business](https://www.millergroup.com/blog-post/instagram-practices-for-business/) - About the Content Instagram successfully reaches one of your toughest demographics, 18 - 29 year olds. This group actively seeks alternatives to traditional banks and could be the lifeblood of your organization in the next 10 years. Just as they seek opinions on social, they also provide recommendations. In fact, FICO reports nearly 60 percent
- [Happy Sustainable Halloween!](https://www.millergroup.com/blog-post/happy-sustainable-halloween/) - These simple halloween tips are the first steps toward healing the planet. In other words, you and your family can hugely contribute to the environment by starting right in your own home. Although may not seem like an important initiative, making simple changes can create a much larger impact than people realize. On a much
- [Marketing Tips from Ralph Lauren's Success](https://www.millergroup.com/blog-post/practical-marketing-tips-from-ralph-laurens-success/) - Practical marketing tips from Ralph Lauren’s success. It doesn’t hurt to dream big. That’s exactly what Ralph Lauren did in his mid-20s when he broke the traditional fashion mold by creating a men’s tie wider than what anyone was selling. He eventually started his own tie line - Polo. And that’s how it all began
- [TWA and The Power of Branding](https://www.millergroup.com/blog-post/twa-and-the-power-of-branding/) - TWA and The Power of Branding Is your corporate brand powerful enough to stand the test of time? Do consumers connect with it emotionally the way the do with brands like Apple, Nike, Amazon and Target? On a recent trip to TWA’s newly renovated terminal across from Jet Blue at JFK in New York, it
- [CES 2020: A Dazzling Display of Glitz, Minus Some Marketing Substance](https://www.millergroup.com/blog-post/ces-2020-a-dazzling-display-of-glitz-minus-some-marketing-substance/) - CES 2020: A Dazzling Display of Glitz, Minus Some Marketing Substance By Bill Williams No doubt, CES 2020 gave us a glimpse of what’s possible: nearly 4,500 exhibiting companies with a stroke-inducing display of sights, sounds and experiences. Technology strutting its stuff in front of 175,000 professionals. Bold thinking, fresh solutions, fun ideas. It was
- [Tips that Lead to Success in the Workplace](https://www.millergroup.com/blog-post/regardless-of-generation-these-tips-lead-to-success-in-the-workplace/) - Regardless of Generation, These Tips Lead to Success in the Workplace By Adrienne Epstein Renee Miller and I were having a conversation about best practices in the workplace, and even though we are generations apart, we discovered that we share a lot of the same beliefs. Many of my best practices as a young professional resonated
- [Unsung Heroes](https://www.millergroup.com/blog-post/unsung-heroes/) - Unsung Heroes How we comport ourselves during the coronavirus pandemic is how we will be remembered long after the tragedy ends. There will be heroes and zeros. How would you like your company to be remembered - the same as these noteworthy business heroes? Shine Distillery, in Chicago, is using their equipment to produce hand
- [Resources for your soul, sanity and creativity.](https://www.millergroup.com/blog-post/resources-for-your-soul-sanity-and-creativity/) - Resources for your soul, sanity and creativity. If you’re anything like me, you’re looking for a bit of good news these days, and an outlet for connecting beyond a daily walk or Zoom conference call. So here are some of my favorite online resources to keep your spirits up and provide some greatly needed inspiration,
- [Maybe COVID will stand for something else, someday?](https://www.millergroup.com/blog-post/maybe-covid-will-stand-for-something-else-someday/) - Maybe COVID will stand for something else, someday?
- [Start with solutions, you’ve got a problem.](https://www.millergroup.com/blog-post/when-you-start-with-solutions-youve-got-a-problem/) - When you start with solutions, you’ve got a problem. Einstein once said “If I had only one hour to save the world, I would spend 55 minutes defining the problem, and only five minutes finding the solution.” Imagine that: focusing 92% of our energy on identifying the problem, and 8% on the solution. That’s not
- [What's your purpose?](https://www.millergroup.com/blog-post/whats-your-purpose/) - What's your purpose? We never saw it coming, but, here we are in the soup. Work life and personal life in flux. So, what a perfect time to pause and think: “What is our purpose?” Not in the theoretical or ecclesiastical sense; but, what is the purpose of our company, our brand, our service? Purpose-built
- [Are you listening?](https://www.millergroup.com/blog-post/are-you-listening/) - Are you listening? It’s said that 85% of what we know we get from listening. So why don’t we listen more carefully and purposefully? Maybe because we’re distracted, or worse, so focused on what we want to say we’re too busy to listen. According to Listening.org we’re preoccupied about 75% of the time so even
- [Darwin would be proud](https://www.millergroup.com/blog-post/darwin-would-be-proud/) - Darwin would be proud In business, as in nature, it's adapt or perish. There are five forms of adaptation: migration, hibernation, dormancy, camouflage, and estivation. Companies, large and small, who are surviving or thriving in this COVID environment are the ones who are not only doing things differently, through migration and camouflage, but also doing
- [Outstanding brands stand Out](https://www.millergroup.com/blog-post/outstanding-brands-stand-out/) - Outstanding Brands Stand Out Every airline provides customer service, but how many provide outstanding customer service? KML has gone more than the extra mile to deliver outstanding customer service, year after year. And in exchange, has been certified as a Four-Star Airline by Skytrax, one of the top 20 airlines in the world (Air New Zealand is #1),
- [10 easy social media hacks](https://www.millergroup.com/blog-post/10-easy-social-media-hacks/) - 10 easy social media hacks We’ve advised dozens of clients on social - increasing their reach, engagement and driving web traffic. The following 10 simple tips are guaranteed to improve your company’s social media status: Start with a strategy: Set meaningful objectives, research your target audience, establish your most important metrics, analyze your competition, create
- [Content Creation That Levels the Playing Field](https://www.millergroup.com/blog-post/content-creation-that-levels-the-playing-field/) - Content Creation That Levels the Playing Field Creating compelling, conversational and authentic content lets you connect to your reader while boosting your SEO rankings, gaining traffic and even generating leads. Look how Penzey’s e-blast hits home for professional and amateur cooks, with messaging from founder, Bill Penzey: “By popular demand! We’ve held off on promoting
- [Eight ways to get (and keep!) people’s attention](https://www.millergroup.com/blog-post/eight-ways-to-get-and-keep-peoples-attention/) - Eight ways to get (and keep!) people’s attention People today are drowning in information; advertising, news, and entertainment media follow us everywhere at all hours of the day (and night, if you don’t put your phone on silence). In a market where everyone is competing for eyeballs, how can you stand out? We listed eight ways: Start
- [Five tips for working with influencers](https://www.millergroup.com/blog-post/five-tips-for-working-with-influencers/) - Five tips for working with influencers Influencer marketing is the Twenty-First Century iteration of the celebrity endorsement. The concept itself isn’t new, but what is new is the idea that a lot of influence over a niche audience can have more impact than a small influence over a large audience. A good influencer—even one with a small
- [Crafting the corporate story](https://www.millergroup.com/blog-post/crafting-the-corporate-story/) - Crafting the corporate story People love stories; they’re how we’ve expressed ourselves and communicated with each other since the beginning of human history. Corporate storytelling is using stories to communicate what your company does and what it values—and it’s an important tool for building and maintaining connections with potential customers. Here are a few tips for developing
- [Six Things to Remember When Shooting Your Next Video](https://www.millergroup.com/blog-post/six-things-to-remember-when-shooting-your-next-video/) - Six Things to Remember When Shooting Your Next Video Creating great video content is a tricky balancing process; the word“video” makes people excited, but the words “corporate video” makepeople’s eyes glaze over. How can you use video to communicate withyour constituents without falling into boring a corporate trap? Here are sixtips: When developing the idea,
- [What's your story?](https://www.millergroup.com/blog-post/whats-your-story/) - What's your story? Stories are the best way to communicate. Every culture and every age group that’s ever existed has used stories to teach lessons and impart wisdom. Consumers crave genuine connections with brands. Here are seven tips for humanizing your brand and communicating what you do: Ask why. In his TED Talk, author Simon Sinek
- [Account Based Marketing](https://www.millergroup.com/blog-post/account-based-marketing/) - Account Based Marketing ABM can become quite labor-intensive without the right tools and the right approach; the secret to using ABM effectively is market intelligence. You need to be incredibly careful choosing your targets—because if your hunch turns out to be wrong, it could cost your team a lot of time and aggravation. Before launching ABM, make sure
- [A wake up call in 2021.](https://www.millergroup.com/blog-post/a-wake-up-call-in-2021/) - Welcome to 2021 – a year that promises to be a far cry from 2020. On the upside, The Miller Group celebrated its 30th anniversary and an all-new website. And we worked with a number of amazing clients on meaningful initiatives. COVID has been a wake up call. It’s made us think about how we – as marketers
- [In this season of tradition, let's celebrate some disruption](https://www.millergroup.com/blog-post/in-this-season-of-tradition-lets-celebrate-some-disruption/) - Doug Rauch is the former president of Trader Joe's and the founder of Daily Table. We shared his story a couple of years ago. The spark that lit a fire under Daily Table came when Doug realized obesity is the new face of hunger in America and that the problem inner-city families were facing was
- [Happy sustainable holidays. There IS a silver lining in 2020.](https://www.millergroup.com/blog-post/happy-sustainable-holidays-there-is-a-silver-lining-in-2020/) - We can't mitigate the tragic physical and financial losses from COVID this year. But we can celebrate a few positive wins for the environment: - 3.6 billion pounds of food that might have been dumped into landfills went straight to feeding people facing hunger in America, thanks to the efforts of Feeding America. - More
- [Warka Water Tower](https://www.millergroup.com/blog-post/warka-water-tower/) - A number of African countries have struggled for years to find clean drinking water for its people. Millions of villagers have to walk miles every day looking for water, even water of dubious purity. There are a number of non-profit organizations working on the problem, digging village wells where possible, and exploring different technologies to
- [Sustainability: What's in it for the consumer?](https://www.millergroup.com/blog-post/sustainability-whats-in-it-for-the-consumer/) - Companies are quick to crow about their sustainability initiatives. The plans are bold, the commitments sincere, the costs probably staggering. But how can we make all those changes relevant to the customer? A study found that while about two-thirds of consumers believe we are reaching an environmental tipping point sustainable purchasing behavior has actually decreased
- [Changing the narrative around recycling](https://www.millergroup.com/blog-post/changing-the-narrative-around-recycling/) - Innovation goes by a lot of names – fresh thinking, change and disruption. Somebody, somewhere thought: “There has to be a better way.” PreZero found a way to turn damaged and expired organic foods from supermarkets into animal feed – a more efficient form of diversion than the two more common methods of food waste
- [Four Pillars of Sustainability](https://www.millergroup.com/blog-post/breaking-down-sustainability-into-four-pillars-of-focus/) - Sustainability, at its core, reaches across different areas of our work. So when we say we’re advocates for sustainable brands, we mean a variety of things. It’s helpful to think of our goals in terms of four “pillars”: Environmental: this one clicks in for most of us. We all know the importance of protecting natural
- [Giving your customers the reins](https://www.millergroup.com/blog-post/giving-your-customers-the-reins/) - Tom Szaky stands out in a corporate crowd, opting for a black t-shirt instead of a custom suit. He sits atop environmental solutions that range from diverting waste to reducing it altogether. With long hair and a casual tone, he often sits next to CEOs of major companies who otherwise might not give his mission
- [Changing the business narrative](https://www.millergroup.com/blog-post/changing-the-business-narrative/) - Sustainable Brands’ mission is to “…inspire, engage, and equip business leaders and practitioners to turn social and environmental challenges into drivers of brand innovation, value creation, and positive impact.” In the beginning, the focus was on helping guide and nudge sustainability and CSR leaders to see that they could be a more strategic asset to
- [DailyAdBrief Marketing Champion Renee Miller](https://www.millergroup.com/blog-post/dailyadbrief-marketing-champion-renee-miller/) - Congratulations to Renee Miller, founder and CEO of The Miller Group Marketing Los Angeles, for being featured in the DailyAdBrief Marketing Champions program. Thank you to Howard Wolpoff for hosting such a great conversation about the evolution of marketing and the importance of understanding your clients! Check out the interview! https://dailyadbrief.com/shows/marketing-champions/renee-miller-from-the-miller-group/
- [Quite possibly the best V❤lentine’s Day gift ever!](https://www.millergroup.com/blog-post/best-valentines-gift/) - As Valentine’s Day approaches, keep in mind this Buzzfeed data: 76% of the people polled (65,000) preferred a love letter to an expensive bracelet. Candy, flowers? Nice, but a gift from the heart wins. So, here’s a way to show you care, and make your special someone a hero. Donate in his or her honor
- [Association of National Advertisers (ANA) Certification](https://www.millergroup.com/blog-post/association-of-national-advertisers-ana-certification/) - It’s official! The Association of National Advertisers has included The Miller Group - a woman-owned boutique agency - in its directory of diverse suppliers. The list, now totaling 212 entries, includes agencies and media, production, promotion, and research companies and was launched in July 2020 following an ANA report, “The Power of Supplier Diversity.” That
- [Salesforce Nonprofit Summit 2022](https://www.millergroup.com/blog-post/salesforce-nonprofit-summit-2022/) - The Miller Group was proud to be a part of the Salesforce 2022 Nonprofit Summit that took place May 17th and May 18th. It was a pleasure to witness the amazing work that Chef Jose Andres is doing through his World Central Kitchen. By mobilizing local chefs and communities to provide first responder disaster relief
- [The science of false memories](https://www.millergroup.com/blog-post/the-mandela-effect-and-the-science-of-false-memories/) - Excited to share some thoughts on the ‘Mandela Effect’ and the science of false memories. Take a read! For marketers – who are often riveted on brand awareness- here’s a reason to be equally concerned with brand familiarity:the Mandela Effect. The theory of misremembering. It first surfaced in 2010 when thousands of people falsely remembered
- [Has Tik Tok become yet another addiction? - Sydney Davis](https://www.millergroup.com/blog-post/has-tik-tok-become-yet-another-addiction-sydney-davis/) - As we all know, Tik Tok is the fastest growing social media platform in the world. Everyday Tik Tok has nearly 800 million users on the platform. Globally, the average time spent on TikTok per day is 52 minutes, with 90% of users accessing it on a daily basis. Take it from me - a
- [Skills Emphasized in CEO Job Listings](https://www.millergroup.com/blog-post/skills-emphasized-in-ceo-job-listings/) - Check out your this graphic we thought was too interesting not to share. I know we have all wondered what makes CEO’s qualified, so take a look! Turns out some of us might have what it takes to run a giant public company: social skills. CEOs with such skills are increasingly in demand, finds a new
- [Purpose Driven Branding is Here to Stay](https://www.millergroup.com/blog-post/purpose-driven-branding-is-here-to-stay/) - Just as we’re now debating the separation of church and state, so too we’re seeing CMO’s weighing in on whether or not to take an open social or political stance. It’s been common practice that brands stick to their knitting and focus on core business issues. But that’s changed. Purpose-driven branding and messaging is here
- [5 Quick and Easy Branding Tips](https://www.millergroup.com/blog-post/5-quick-and-easy-branding-tips/) - 1. Planning is critical. The process takes time and money. Establish a budget and a completion date and work backwards from there. This is typically a 4 - 6 month process. 2. Start with some unvarnished, objective truths about your organization and your brand. The best way to ensure this is through an independent, third-party
- [Growing CX in A “Work from Home” World](https://www.millergroup.com/blog-post/growing-cx-in-a-work-from-home-world/) - When CX is seamless, the probability of repurchase is 94%. But, delivering a consistent, satisfying customer experience requires a high level of coordination and collaboration. Here are some suggestions for achieving great CX success: Build CX into the culture Create a CX company culture. This is a top down, bottom-up strategy, with clear C-Suite support.
- [We All Deserve a Second Chance](https://www.millergroup.com/blog-post/we-all-deserve-a-second-chance/) - Who, among us, has not wished for a second chance? A do-over; a way to make things right, or make a different decision? Regrets, amends, a better choice: it’s true for all, and the basis for a new communications effort for our client, The Salvation Army ARC. To view the spot we created as part
- [Storytelling marketing with Instagram](https://www.millergroup.com/blog-post/storytelling-marketing-instagram/) - Instagram is becoming an increasingly important social media channel and a force to be reckoned with, even among the B2B segment. According to Iconosquare’s 2015 study, 70 % of respondants have looked up a brand on Instagram and 62 % of the users say they follow a brand just because they like the company. More
- [Social Media Fails and how to handle them](https://www.millergroup.com/blog-post/social-media-fails-and-how-to-handle-them/) - Mistakes happen, people are human, things don’t always go as planned. There’s no shortage of very public social media fails. If you react quickly, show transparency and honesty, you have a chance to save face and recover as a brand. Even though social media fails are uncontrollable by design, there are a few things marketers can
- [Spice Up Your Next Production](https://www.millergroup.com/blog-post/spice-next-production/) - Old Spice's new campaign with Terry Crews and Isaiah Mustafa inspired us to take out the following blog post from our archives: By Gary M. Bettman In a time of shrinking budgets and reduced production schedules, comes a commercial that flies in the face of so-called logic. Every college student with a video camera already
- [Why Packaging Can Be The Secret Ingredient To Increase Sales](https://www.millergroup.com/blog-post/thinking-outside-and-inside-the-box-why-packaging-can-be-the-secret-ingredient-to-increase-sales/) - As the number of online shoppers increases, e-commerce should be regarded as a new opportunity for companies to drive sales and packaging could be the key. Businesses should think beyond plain, brown delivery boxes as nicely designed packages can make the experience of receiving your product memorable. They can give you the chance to impress
- [Mobile Shopping Apps - Bring Digital Benefits To CPG](https://www.millergroup.com/blog-post/mobile-shopping-apps/) - Since online shopping took off in the early 2000s the victim has always been assumed to be the big box stores and the in-store CPG products they provide. The advent of the smart phone has finally brought some relief to this category in the form of mobile shopping and rebate apps. Read the full article
- [Four Ways Millennials Are Changing The Grocery Shopping Game](https://www.millergroup.com/blog-post/four-ways-millennials-are-changing-the-grocery-shopping-game/) - Millennials make up 25% of the U.S. population and, as such, have a growing purchase power. Grocers need to understand Millennial shopping habits and take the opportunity to connect with them via mobile commerce because many use smartphones when shopping. What drives millennial grocery trips When it comes to grocery shopping habits, this generation is
- [How To Enhance Good Creativity Through Brainstorming](https://www.millergroup.com/blog-post/how-to-enhance-good-creativity-through-brainstorming/) - According to the Harvard Business Review*, the more creative an ad campaign, the bigger the impact in getting people to buy products. Seems pretty obvious, right? But, the question is how to find that higher level of creative ideation? One simple and fun way to make creative development more fruitful is through brainstorming sessions. The
- [Retailers, Millennials Are Flocking To Digital Shopping](https://www.millergroup.com/blog-post/5940/) - Millennials already outnumber Baby Boomers and “by 2020, they will comprise nearly half of the U.S. workforce. By 2025, that number will grow to 75%”. So it comes as no surprise that you want to catch their attention. Read the full article here:
- [The Age Of Interaction](https://www.millergroup.com/blog-post/the-age-of-interaction/) - Medical device and diagnostics makers are increasingly turning to digital technology, including mobile, to engage prospects. Why? Firstly, because they can. The digital experience today is so realistic and precise that you can get very finite details on 3-D product demonstrations that mimic the devices exactly; Interested in leveling the playing field? Contact us below
- [Why Medical Device Manufacturers Do Outsource](https://www.millergroup.com/blog-post/why-medical-device-manufacturers-do-outsource/) - This temptation to in-source digital and traditional communications can be very strong, especially among device marketers who are trapped in a boom/bust investment cycle. [/vc_column_text][vc_separator][vc_column_text] Interested in leveling the playing field? Contact us below
- [The Biggest Risk To Augmented Reality/Virtual Reality? - Not Using It.](https://www.millergroup.com/blog-post/virtual-reality-augmented-reality/) - Effective marketing starts with strategy, and we all know that the real problem is execution. When we have an idea, how do we best share it with the world?
- [Lead Generation and Lead Nurturing: Stories From The Front](https://www.millergroup.com/blog-post/lead-generation-lead-nurturing-stories-front/) - We're all somebody's lead. So we all know a thing or two about getting, and avoiding, offers and emails. We have a pretty refined sense of what it feels like when a brand truly "gets" us.
- [Who Is Facebook? A Personal Guide To Social Media](https://www.millergroup.com/blog-post/facebook-personal-guide-social-media/) - Paid social media spending in 2015 totaled $23.7 billion, about 16% of total digital marketing spending. That figure is projected to rise to 21% of total digital spending this year.
- [Choosing the right CRM](https://www.millergroup.com/blog-post/choosing-the-right-crm/) - Not all Customer Relationship Management software (CRMs) are created equal. And, that’s okay, because not all businesses have the same needs. In the last year, The Miller Group went through its own torturous CRM evaluation process, so we truly the hours you and your client management team can spend stuck in a quagmire of demo
- [Leveraging Heritage](https://www.millergroup.com/blog-post/lessons-americas-oldest-companies-jacob-bromwell/) - This first article is a "virtual interview" between Sean Bandawat, President of Jacob Bromwell and Simon Ball of The Miller Group. Jacob Bromwell is the oldest manufacturer, designer and marketer of kitchenware and household goods in the U.S. You might be interested in reading: Lessons From America’s Oldest Companies: Exceeding Customer Expectations Since 1790 Lessons From
- [U.S. Commercial Cookware Manufacturer Undergoes a Refresh](https://www.millergroup.com/blog-post/u-s-commercial-cookware-manufacturer-undergoes-refresh/) - Alegacy has been manufacturing commercial cookware since 1947 and is one of three remaining U.S. commercial cookware manufacturers. They're known for product innovation (color coded knives and cutting boards) and supplying equipment to every facet of foodservice - from QSR to some of the world's finest hotels and restaurants. Every few years, we produce a
- [Exceeding Customer Expectations Since 1790](https://www.millergroup.com/blog-post/exceeding-customer-expectations-since-1790/) - This is the second in a series of interviews with some of America's oldest companies. King Arthur Flour was founded, and has operated autonomously since 1790. You might be interested in reading: Lessons From America’s Oldest Companies: Leveraging Heritage Lessons From America's Oldest Companies: Crafting Tradition Despite Changes Lessons From America's Oldest Companies: Creating and
- [Crafting Tradition Despite Changes](https://www.millergroup.com/blog-post/lessons-americas-oldest-companies-crafting-tradition-despite-changes/) - This is the third in a series of articles celebrating some of the oldest companies in America who share thoughts on maintaining brand vitality over centuries. You might be interested in reading: Lessons From America’s Oldest Companies: Leveraging Heritage Lessons From America’s Oldest Companies: Exceeding Customer Expectations Since 1790 Lessons From America's Oldest Companies: Creating and
- [Creating and Nourishing a Legacy Brand](https://www.millergroup.com/blog-post/lessons-americas-oldest-companies-creating-nourishing-legacy-brand/) - The Beam family has been producing bourbon since 1795, since around the time bourbon production began. We’ve shared common values within our brand and within our company since Day One. You might be interested in reading: Lessons From America’s Oldest Companies: Leveraging Heritage Lessons From America’s Oldest Companies: Exceeding Customer Expectations Since 1790 Lessons From America's
- [Lessons From America’s Oldest Companies: When Your Survival Story Starts With The Great Chicago Fire of 1906, It’s All Uphill From There](https://www.millergroup.com/blog-post/lessons-from-americas-oldest-companies-when-your-survival-story-starts-with-the-great-chicago-fire-of-1906-its-all-uphill-from-there/) - How many marketers can say: “In 1857, our first customer, a telegraph lineman, walked into Mathias Klein’s blacksmith shop and presented him with pliers broken on one side?” That is the humble beginning of Klein Tools as described by Mark Klein, Co-President. You might be interested in reading: Lessons From America’s Oldest Companies: Leveraging Heritage
- [Focus On Brand Stewardship Not Just Brand Management](https://www.millergroup.com/blog-post/lessons-americas-oldest-companies-key-longevity-150-years-old-winery/) - This is the sixth in a series of articles celebrating some of the oldest companies in America. The Gundlach Bundschu Winery in Sonoma Valley, CA was founded in 1858, and has continued to thrive under the original family ownership for six generations. You might be interested in reading: Lessons From America’s Oldest Companies: Leveraging Heritage
- [Clutch Announces Leading Los Angeles Advertising and Marketing Agencies of 2017](https://www.millergroup.com/blog-post/clutch-announces-leading-los-angeles-advertising-marketing-agencies-2017/) - The first Los Angeles Leaders Matrix for advertising and marketing highlights ten companies with proven achievement in the field. WASHINGTON, March 16, 2017 – Clutch has announced top advertising and marketing agencies in Los Angeles, a result of their ongoing research into top agencies spanning hundreds of companies. The leaders are determined by their proven
- [A Billion Dollar Company Starts With a Billion Dollar Logo](https://www.millergroup.com/blog-post/billion-dollar-company-starts-billion-dollar-logo/) - “A billion dollar company starts with a billion dollar logo.” That’s what Asher Dahan, founder of Block Ransomware, said recently after approving the new logo we designed for his tech start up. Block Ransomware is not only the name of the new company, but an exceptional proprietary solution to eviscerate ransomware from company servers. Currently,
- [Innovation and Changing Industry for Better](https://www.millergroup.com/blog-post/doing-different-well-innovation/) - Fresh thinking, disruption, innovation: change goes by a lot of different names. It adds up to somebody somewhere thinking: "there has to be a different and better way." This is the first in a series about people whose ideas are challenging the rules in their category. People with passion like Dave Akahoshi, the subject of
- [How to Transform a Limited Budget into a Brilliant Idea](https://www.millergroup.com/blog-post/how-to-transform-a-limited-budget-into-a-brilliant-idea/) - Here’s an interview conducted in March of this year by Geny Caloisi at Top Interactive Agencies with our very own President and Creative Director, Renee Miller. She discusses how she can transform brands, the future of digital marketing, and some of her favorite agencies in the business. According to Renee Miller, President and Creative Director
- [Doing Different Well: Changing the Face of Hunger Relief](https://www.millergroup.com/blog-post/changing-hunger-relief/) - Fresh thinking, disruption, and innovation: change goes by a lot of names, but it adds up to somebody somewhere thinking: "there has to be a different and better way." This is the second in a series of interviews with people whose ideas are challenging - and changing - the rules in their category. People with
- [Uncovering the Hidden Potential of the Underserved Segment](https://www.millergroup.com/blog-post/uncovering-potential-underserved/) - 1. At Guadalupe, it takes only $5 to open, and keep, a savings account. “You get that $5 back if you close your account as long as it's in good standing,” Adena Whitman explained. “We really want to make checking and savings accounts accessible across the board and everybody has $5.” 2. “We have no
- [Doing Different Well: Jeans for Every Body](https://www.millergroup.com/blog-post/jeans-every-body/) - Fresh thinking, disruption, and innovation: change goes by a lot of names, but it adds up to somebody somewhere thinking: “there has to be a different and better way.” This is the third in a series of interviews with people whose ideas are challenging – and changing – the rules in their category. People with
- [Collaborating for Good](https://www.millergroup.com/blog-post/6955/) - We had a wonderful experience meeting Robert Procop (http://www.robertprocop.com/) and seeing the beautiful jewelry he created in collaboration with Angelina Jolie for her foundation: The Education Partnership For Children In Conflict. 100% of the proceeds from the sale of Robert's beautiful jewels goes toward providing an education for children in conflict.
- [How 11 Generations Enrich Shirley's History and Brand](https://www.millergroup.com/blog-post/generations-shirley-plantation/) - This is the seventh in a series of articles celebrating some of the oldest companies in America. Shirley is the oldest family-owned business, going back 11 generations, in North America, established in 1638 by Edward Hill, I. Today, Shirley Plantation continues to adapt to the agriculture practices of the moment while focusing on developing new
- [10 Lessons for Marketing to Millennials](https://www.millergroup.com/blog-post/10-lessons-marketing-millennials-2/) - Effective branding involves understanding your target and speaking to them in a way that resonates. Here are the top ten lessons we learned about marketing to millennials.
- [The future of healthy products](https://www.millergroup.com/blog-post/the-future-of-healthy-products/) - Last week Renee attended the Natural Products Expo West which is the world’s largest natural and organic products event. The event bought together more than 86,000 attendees from 136 countries creating a hotspot for international trends. With 3,600 exhibitors and more than 600 first-time exhibitors, emerging brands met industry leaders - connecting the future of
- [Five Low Cost Ways to Energize Member Acquisition and Retention](https://www.millergroup.com/blog-post/five-low-cost-ways-to-energize-member-acquisition-and-retention/) - For years credit unions have tended to present themselves as the “nice guys” of financial services. An “aw shucks” tone and manner, promising membership as a more pleasant state than “customership;” talking about how member deposits stay and work in the community, and providing patronage for community events and charities. All good stuff, and with
- [Digital healthcare marketing: Using social media in a regulatory context](https://www.millergroup.com/blog-post/utilizing-social-media-regulatory-context-healthcare/) - Many companies from almost every industry are active on social media these days. The healthcare industry has been relatively slow at embracing the use of social media, but are starting to realize how useful social media can be for marketing purposes. The industry claims that the reason for this late adoption is the lack of
- [Proving Your Worth – Social Media ROI](https://www.millergroup.com/blog-post/proving-worth-social-media-roi/) - In trying to quantify social media performance people are applying “old media” principles (such as impressions and reach) to new media capabilities and the industry is increasingly problematizing these metrics, calling them ambiguous and subjective, at best. Does metrics like reach and followers really matter and how do you actually prove your worth in social
- [The Impossible Task - Social Media ROI](https://www.millergroup.com/blog-post/impossible-task-social-media-roi/) - Proving social media ROI (return on investment) has been called incredibly hard, even impossible, by some. There is a clear disconnection between the total number of impressions reported and the actual result of a campaign. The industry is demanding more transparency and searching for new solutions. According to Fast Company (via Forbes), referencing an Adobe
- [Marketing vs. Technology - CMTO, the tool to end the battle?](https://www.millergroup.com/blog-post/new-position-cmto-gets-put-action-will-mba-soon-enough/) - With the rise of the tech revolution, companies are adjusting their digital marketing strategies in order to compete and outperform their competitors. AdAge predicts that digital will overtake broadcast, mobile will overtake desktop, marketing technologies will boom, and Google will gain most of it’s revenue from mobile within the next year, joining with Facebook, Twitter,
- [Medical Device Marketing: Aventyn CEO on the future of health IT solutions](https://www.millergroup.com/blog-post/category-medical-device-marketing/) - A recent report from Accenture shows that Health IT solutions, will save the American health system as much as 100 billion dollars, over the next 100 years. The report also shows that the number of FDA approvals is expected to triple. There are clearly high expectations on these providers of new solutions, but what do
- [Digital Marketing World Is About To Be Revolutionized Soon](https://www.millergroup.com/blog-post/digital-marketing-world-revolutionized-soon/) - What do you think about a world where every interaction you have with objects, people, and animals gets tracked, and data gets transferred without any human-to-human or human-to-computer interaction? You just tap your phone at the label of the item that you are about to purchase, and voilà, data gets transferred through a harmonious mixture
- [A step-by-step guide to effective social media listening](https://www.millergroup.com/blog-post/ears-step-step-guide-effective-social-media-listening/) - Social media listening is essential in developing and measuring your social media strategy and making data based decisions. But embarking on a social media listening approach, however, requires one or more good tools. Most tools these days can handle the listening part, as well as giving you some interesting automated reports or metrics you can
- [Listen Up!](https://www.millergroup.com/blog-post/listen/) - Do you know what's being said about your brand and products outside your own social media channels? There are endless reasons to listen to social media conversations. Here's how you start and what you can do with the information you gain: Why companies still avoid listening The importance of social media listening is growing at
- [Ready. Chef. Go! featured in Packaged Produce article in the Progressive Grocer](https://www.millergroup.com/blog-post/ready-chef-go-featured-packaged-produce-article-progressive-grocer/) - Kevin Gallahan, director of Sirene Products (hereunder the Ready. Chef. Go! brand) from our client Elkay Plastics, was recently interviewed by the Progressive Grocer (April 2015 issue). The article “Pack and Play” highlights the rise of packaged produce, the current trend in sustainable produce packaging and the importance of personal connection to the customers. In
- [Why are Social Media companies venturing into the "Internet of Things" era?](https://www.millergroup.com/blog-post/social-media-companies-venturing-internet-things-era/) - Imagine yourself controlling your living environment at home with your favorite social media chat-app or using a vending machine that can do its own inventory and remember what you last bought or offer you a product based on your Facebook likes. That technology is actually just around the corner. Several apps and social media companies
- [Ready. Chef. Go! - Elkay Plastics Teams with The Miller Group in Launch of New Cooking Bag](https://www.millergroup.com/blog-post/elkay-plastics-teams-miller-group-launch-new-cooking-bag/) - Los Angeles, CA: Elkay Plastics, one of the largest U.S. supermarket bag distributors, acquired the North American rights to an innovative cooking bag with both B2B and B2C appeal. The bags, marketed in microwave, oven, and grill variants, give grocery chains an opportunity to capitalize on consumer demand for convenient and quick preparation of fresh, healthy foods. The Miller
- [Baseball vs. Hockey by Gary Bettman](https://www.millergroup.com/blog-post/baseball-vs-hockey-gary-bettman/) - Gary M. Bettman is a feature film producer and Senior Vice President and Producer at The Miller Group. Despite having his own illustrious career (imdb.to/1F5JkvL), Gary has received several calls, emails and letters over the last twenty years from media and hockey enthusiasts trying to reach Gary Bettman (the commissioner). During that time, he's learned
- [Ten laws for enduring success.](https://www.millergroup.com/blog-post/ten-laws-for-enduring-success/) - What does it take to achieve real success? In her new book, “The 10 Laws of Enduring Success,” CNBC’s anchor Maria Bartiromo answers the question with insights gained from pivotal moments in her career. Below are the 10 qualities she believes are the bedrock of enduring success: The ten qualities Self-knowledge is the ability to
- [Nearly Half a Million Women Left the Workforce Last Year.](https://www.millergroup.com/blog-post/nearly-half-a-million-women-left-the-workforce-last-year/) - The headline sounds almost too large to be real: more than 455,000 women exited the U.S. workforce between January and August of 2025 alone. Not laid off. Not between jobs. Gone. A new national survey from Catalyst — a leading global nonprofit focused on workplace equity — digs into the reasons behind this mass exodus,
- [Whatever Happened to Common Courtesy?](https://www.millergroup.com/blog-post/whatever-happened-to-common-courtesy/) - You spend weeks crafting the perfect resume. You clear your calendar for not one, not two, but 9 interviews. You answer every question thoughtfully, send thank-you notes, follow up professionally — and then, nothing. Radio silence. You're left piecing together the obvious: you didn't get the job. Today, job applicants submit between 32 and 200
- [The Seduction of Spitballing. The Danger of Assumptions.](https://www.millergroup.com/blog-post/the-seduction-of-spitballing-the-danger-of-assumptions/) - You're a startup with a short history and a lot of enthusiasm. Or, you're a challenger brand with some cash flow history and a determined plan to grab share from the category leader. Either way, you know your product, your buyer, and as a CMO you're monitoring all the metrics.Chances are, only two of the
- [Healthcare: How Efficiency Helps Make Your Patients’ Lives Easier In 5 Steps](https://www.millergroup.com/blog-post/healtcare-how-efficiency-help-make-your-patients-lives-easier-in-5-steps/) - In this digital era, consumers are changing the way they engage with healthcare providers. And, as the audience of people using the Internet to look for diagnoses, prognoses and treatments, expands health providers need to actively join the conversation. As virtual health interactions are growing exponentially, here is a list of digital “musts” for a
- [The Power of Connection](https://www.millergroup.com/blog-post/the-power-of-connection/) - I’ve been reading Mattering: The Secret to a Life of Deep Connection and Purpose by Jennifer Wallace, and it has met me exactly where I am. The past 15 months have left me carrying a quiet sadness — the kind that makes me question our collective humanity, or at least wonder where it’s gone. When the LA
- [Stick to the Coffee.](https://www.millergroup.com/blog-post/stick-to-the-coffee/) - Philz Coffee, the beloved San Francisco chain, known for its hand-crafted blends and its prominently displayed Pride flags, quietly announced recently that the flags were coming down, to create a "more consistent, inclusive experience." The backlash was immediate. A petition launched by Philz baristas surpassed 6,000 signatures within days. LGBTQ+ cultural districts in Oakland and
- [Meeting Gabby Giffords](https://www.millergroup.com/blog-post/meeting-gabby-giffords/) - Yesterday, I had the rare privilege of meeting Gabby Giffords at a small, intimate gathering — and I haven't stopped thinking about her since. (Special thanks to Jennifer Miner for making this moment possible.) There are people who survive, and then there are people who transform. Gabby Giffords is the latter. On January 8, 2011,
- [Your marketing strategy has a confidence problem.](https://www.millergroup.com/blog-post/your-marketing-strategy-has-a-confidence-problem/) - Everyone inside your marketing function is confident.The brief is confident. The positioning deck is confident. The campaign presentation is confident. The creative is confident. And yet, if you look at the actual results, something doesn't add up.This is the quiet crisis in marketing for challenger brands and mid-size companies right now. Not a lack of
- [How to Successfully Launch Your Next New Product Into Market](https://www.millergroup.com/blog-post/successfully-launch-next-new-product-market/) - Whether you’re a B2B or a B2C marketer, a new product or service launch is a curious beast. Done right, it can profoundly change the competitive playing field. Get it wrong and you waste not only money, but opportunity. Every product and service has a life cycle and a lot of time is spent profitably
- [The world ISN'T ending in 12 years.](https://www.millergroup.com/blog-post/the-world-isnt-ending-in-12-years/) - The world ISN'T ending in 12 years. From fires in the Amazon and storms in the Atlantic, to melting ice sheets, flooding, and droughts. The climate crisis is intensifying the impacts of extreme weather events around the world. Moreover, bold and sustainable global action is necessary to protect our lands and oceans. Many clients - current
- [How Brands Alienate Their Best Customers](https://www.millergroup.com/blog-post/how-brands-alienate-their-best-customers/) - Let's start with a razor. A simple, plastic disposable razor. Two versions sit side by side on the shelf. One is grey; the other is pink. Same blade count. Same handle design. Same plastic. The pink one costs more. This isn't a conspiracy theory or an urban legend. It's the pink tax, and it has
- [Sinners breaks record for Oscar noms](https://www.millergroup.com/blog-post/sinners-breaks-record-for-oscar-noms/) - In honor of The 98th Academy Awards, our new junior art director Madison Ware created this collage for "Sinners," the first film in Oscar history to receive 16 nominations beating all records. Did you see this film and what did you think of it?
- [Winning Wisdom](https://www.millergroup.com/blog-post/winning-wisdom/) - When Sherry Winn began interviewing leaders for Winning Business Secrets, she knew something powerful was happening—but didn’t realize just how impactful these voices would be. She was so inspired by the honesty, courage, and clarity business owners shared that it sparked the creation of two books—not just one: Winning Secrets for Business Growth: How to Build Leaders
- [Change is driven by ideas, not budget.](https://www.millergroup.com/uncategorized/change-is-driven-by-ideas-not-budget/) - Before you “write off” dimensional mail, let me share a story about how we made it work. Our client – the world’s largest event and meeting technical support company – was having trouble connecting with mid-size, exclusive, high-end resorts. These properties host premium level meetings and conferences, but our client couldn’t get face time with
- [Experiencing creative burn out? You’re not alone.](https://www.millergroup.com/blog-post/experiencing-creative-burn-out-youre-not-alone/) - Creative burnout is pervasive. A recent Deloitte US survey found that 77% of respondents have experienced some form of creative burnout in their current jobs. It’s understandable. Brand marketers deal with constant pressure to produce engaging content and keep ideas flowing. Without the right balance, burnout can happen, slowing everything down. Here are a few
- [On birthing and brands.](https://www.millergroup.com/blog-post/on-birthing-and-brands/) - When the brand you birthed goes from local pet stores to a worldwide presence, you've proven you're a marketer who knows how to punch above your weight. Lotus Pet Food is sitting pretty at the temple of what's worth paying attention to; it's a brand that thinks in terms of possibilities not limitations. A brand we built,
- [Hundreds of Elephants. One Powerful Message.](https://www.millergroup.com/blog-post/hundreds-of-elephants-one-powerful-message/) - Right now on Santa Monica Blvd. in Beverly Hills a majestic herd of elephants is stopping traffic—and starting conversations. These life-sized sculptures are made from Lantana camara, a toxic invasive plant destroying elephant habitats in India. What once pushed elephants out of forests is now being transformed into symbols of coexistence and climate hope. The
- [5 ways to craft an authentic sustainability message](https://www.millergroup.com/blog-post/5-ways-to-craft-an-authentic-sustainability-message/) - Being sustainable is a good thing to do on its own, but the marketing benefits are diminished if your brand can’t effectively communicate the message. Here are five effective ways for your brand to let consumers know about your corporate commitment to sustainability. Be inspiring. Climate change and other environmental issues seem overwhelming to a
- [4 ways you can personalize your marketing content](https://www.millergroup.com/blog-post/4-ways-you-can-personalize-your-marketing-content/) - Personalizing your marketing content is a necessity; no one will pays any attention to “Dear Valued Customer.” (It died years ago with “Attention Kmart Shoppers.”) With that in mind, here are four tips for personalizing content without coming across like a stalker. Content recommendations. Most methods for personalizing content involve collecting data, segmenting users, and
- [How Healthcare Marketers can use digital to level the playing field](https://www.millergroup.com/blog-post/how-healthcare-marketers-can-use-digital-to-level-the-playing-field-medical-device-marketing-part-1/) - The medical device industry is on its way to $150 billion in US sales, nearly 40% of the global market. And, while the news tends to focus on the large players in the category, over 80% of the 6,500+ medical device companies in the US have fewer than 50 employees. [/vc_column_text][vc_separator][vc_column_text] Interested in leveling the
- [Physician Shortage: A Problem and an Opportunity](https://www.millergroup.com/blog-post/physician-shortage-a-problem-and-an-opportunity/) - Total primary care physician demand is projected to grow by up to 17% over the next five years. About 2% of that is due to the implementation of the Affordable Care Act.
- [“Before you build your influencer campaign, build your own influence”](https://www.millergroup.com/blog-post/social-media-week-build-influencer-campaign-build-influence/) - Our Account Executives Fiona Ryan and Jenny Soederman are attending Social Media Week and on Tuesday they listened to “The Influencer Campaign Cheat Sheet” by head of engineering Solange Rubio at InstaBrand and Julie Lee, founder of Julie’s Kitchen and professional influencer. Building a successful campaign always starts with building your own influence, according to
- [The Road Ahead and the Future of Advertising](https://www.millergroup.com/blog-post/road-ahead-and-the-future-of-advertising/) - Where is the future of advertising heading and how will this impact the C-Suite? Renee Miller, President and Creative Cirector from The Miller Group and Bart Young, CEO and Creative Director from the Young Company will discuss this at the next MENG meeting in Irvine on May 19. MENG is a national network of top-level marketing executives.
- [Time to hit the beach – Silicon Beach Fest](https://www.millergroup.com/blog-post/time-hit-beach-silicon-beach-fest/) - LA based startups will again be flocking to the beach for this year’s Silicon Beach Fest June 24 to June 27. When the festival started in 2012, it is said to have been the first time that local incubators, accelerators and investors gathered in an organized way. The event is created by Digital LA, and
- [Some Good News (finally!)](https://www.millergroup.com/blog-post/some-good-news-finally/) - Some Good News (finally!) We’re all hungry for a bit of good news these days! John Krasinski's new weekly series "Some Good News" brings positivity to a dreadful and difficult time. The YouTube show highlights clips from around the world of good people doing good things. And that’s what makes the show so memorable. Krasinski intersperses interviews with people
- [Four International Spots Worth Seeing](https://www.millergroup.com/blog-post/four-international-spots-worth-seeing/) - Four International Spots Worth Seeing Creating meaningful commercials can be tricky in this climate, especially when it comes to messaging. Say the wrong thing, and your brand runs the risk of being skewered on social media; say what’s expected and critics skewer you for “sameness of messaging.” With broadcast production limited to stock footage (B-roll) and/or
- [Wish I Had a Moment to Think](https://www.millergroup.com/blog-post/wish-i-had-a-moment-to-think/) - Wish I Had a Moment to Think If you’re working from home, there are no more hallway chit chat, office interruptions, meetings on the fly. Working hard, but with fewer distractions, working more efficiently. We can finally find the time to lean back and think. Oops. Turns out working Americans don’t like thinking. The American
- [Food & Beverage Industry Trade Mission](https://www.millergroup.com/blog-post/the-world-trade-centre-toronto-food-and-beverage-industry-trade-mission-to-los-angeles/) - The Miller Group was recently invited to address a Canadian delegate during The World Trade Centre Toronto food and beverage industry trade mission to Los Angeles. The presentation “Winning in the Southwest and California Markets,” focuses on marketing communications, including tips for a perfect launch; developing a clear brand positioning, and creating an effective paid, earned and owned media strategy.
- [Let's Hear It for Fresh Thinking](https://www.millergroup.com/blog-post/lets-hear-it-for-fresh-thinking/) - Let's Hear It for Fresh Thinking When the chips are down, what are you going to bet on - innovation or ingenuity? Innovation is about an invention, something ahead of its time. Bravo for innovators and visionaries like Steve Jobs who changed the world. Ingenuity is more about how a problem is solved - the process and the
- [Reimagining Live Events](https://www.millergroup.com/blog-post/reimagining-live-events/) - Reimagining Live Events No doubt about it, live events – with actual person-to-person, on-site interaction – are a driving force in business. They create leads, put the spotlight on product news, introduce brands, and foster business relationships. So it’s interesting to see how we’re finding ways to re-think events: keeping the important attributes of immediacy
- [Creating Impactful Video during Covid-19](https://www.millergroup.com/blog-post/creating-impactful-video-during-covid-19/) - Creating Impactful Video during Covid-19 Now is the perfect time to lean into digital as studies show 80% of consumers have watched more video since COVID than before. It’s estimated by 2022, video will represent 82% of all content. The average person will watch 100 minutes of video content per day by the end of
- [Seven ways to improve agency-client relationships](https://www.millergroup.com/blog-post/seven-ways-to-improve-agency-client-relationships/) - Seven ways to improve agency-client relationships There are a lot of articles about how clients can get the most from their agencies, and vice versa. In March, MarketingCharts.com released this chart covering the most challenging barriers to a successful agency-client relationship. Here are our thoughts on the topic: Delivering innovative ideas. Clients often complain their agencies’ work is too
- [4 ways to make your organization regenerative.](https://www.millergroup.com/blog-post/going-beyond-sustainable-4-ways-to-make-your-organization-regenerative/) - Here are five ways your business can be regenerative and make the world a better place environmentally, socially, and economically. Think beyond the product. Last year, the Tablas Creek Vineyard in Paso Robles, California achieved Regenerative Organic Certified status with the Regenerative Organic Alliance. They thought beyond just making wine and considered the whole: employees,
- [Advice for Young Entrepreneurs from Trepscore's CMO](https://www.millergroup.com/blog-post/advice-young-entrepreneurs-trepscores-cmo/) - Harrison Painter, co-founder and CMO of TrepScore - a start up designed to equalize the fundraising playing field for all entrepreneurs - came into The Miller Group to share advice on being a successful entrepreneur, networking and effective ways of being disruptive. Check out what he has to say here: Be disruptive

## Pages

- [Home](https://www.millergroup.com/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [Credit Unions](https://www.millergroup.com/credit-unions/) - The Miller Group is your Credit Union Marketing Agency in Los Angeles CA. If you need a tech savvy Credit Union Branding and Social Media Agency in Los Angeles, this is your best option.
- [Hospitality](https://www.millergroup.com/hospitality/) - The Miller Group is your Hospitality Marketing Agency in Los Angeles CA. If you need a tech savvy Hospitality Branding and Social Media Agency in Los Angeles, this is your best option.
- [Expertise](https://www.millergroup.com/expertise/) - The Miller Group is your expert Marketing Agency in Los Angeles CA. If you need a tech savvy Expert Branding and Social Media Agency in Los Angeles, this is your best option.
- [Sustainability](https://www.millergroup.com/sustainability-2/) - The Miller Group is your Sustainability Agency in Los Angeles focused on sustainability. If you need a tech savvy Branding and Social Media Agency in Los Angeles.
- [Privacy Policy](https://www.millergroup.com/privacy-policy/) - We respect your privacy. Any and all information collected on this site will be kept strictly confidential and will not be sold, disclosed to third parties or reused without your permission. Any information you give to us will be held with care and will not be used in ways that you have not consented to.
- [Careers](https://www.millergroup.com/careers/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [Work](https://www.millergroup.com/our-work/) - You need a creative marketing agency that believes the power of a big idea! View our Featured Branding Agency Delivered Projects.
- [Food & Consumer Packaged Goods](https://www.millergroup.com/food-consumer-packaged-goods/) - The Miller Group is your Consumer Packaged Goods Marketing Agency in Los Angeles CA. If you need a tech savvy Food Packaged Goods Branding and Social Media Agency in Los Angeles, this is your best option.
- [Contact Us](https://www.millergroup.com/contact/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [About](https://www.millergroup.com/about/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [Work](https://www.millergroup.com/work/) - Looking for a creative agency that believes the power of a big idea? View our Featured Branding Agency Projects.
- [Blog](https://www.millergroup.com/blog/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [Home Services](https://www.millergroup.com/homeservices/) - The Miller Group is your Home Services Marketing Agency in Los Angeles CA. If you need a tech savvy Home Services Branding and Social Media Agency in Los Angeles, this is your best option.
- [Home Services](https://www.millergroup.com/homeservicesold/) - The Miller Group is your Home Services Marketing Agency in Los Angeles CA. If you need a tech savvy Home Services Branding and Social Media Agency in Los Angeles, this is your best option.
- [Non-Profit](https://www.millergroup.com/non-profit/) - The Miller Group is your Non-Profit Marketing Agency in Los Angeles CA. If you need a tech savvy Non-Profit Branding and Social Media Agency in Los Angeles, this is your best option.
- [Sustainability](https://www.millergroup.com/sustainability/) - The Miller Group is your Sustainability Marketing Agency in Los Angeles CA. If you need a tech savvy Sustainability Branding and Social Media Agency in Los Angeles, this is your best option.
- [Financial Services](https://www.millergroup.com/financial-services/) - The Miller Group is your Financial Services Marketing Agency in Los Angeles CA. If you need a tech savvy Financial Services Branding and Social Media Agency in Los Angeles, this is your best option.
- [TMG Creative Request Form](https://www.millergroup.com/tmg-creative-request-form/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [TMG Radio Creative Request Form](https://www.millergroup.com/tmg-radio-creative-request-form/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [TMG/911CT Web Change Request Form](https://www.millergroup.com/tmg-911ct-web-change-request-form/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.

## Clients

- [Lotus Pet Food](https://www.millergroup.com/work/lotus-pet-food/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionLotus Pet FoodZen and the Art of Pet FoodThe Challenge:Centinela Feed & Pet, a regional pet retailer, wanted to expand its sales footprint while shrinking its carbon paw-print. They needed a way to accelerate growth while keeping the planet
- [Pier 39](https://www.millergroup.com/work/pier-39/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionPier 39Fresh waves for an iconic pierThe Challenge:Although Pier 39 is one of the top San Francisco attractions, with more than 10,000 visitors a year, the venue lacked a clear brand personality and point of view. Plus, messaging was
- [Centra Credit Union](https://www.millergroup.com/work/centra-credit-union/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionCentra Credit UnionBetter Money Decisions for MillennialsThe Challenge:Member acquisition and retention can be challenging for a credit union – even a heavyweight like Centra - and especially with competition from multinationals and online banking services.The Solution:We encouraged millennials to
- [Skirball Cultural Center](https://www.millergroup.com/work/skirball-cultural-center/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionSkirball Cultural CenterWild Things are HappeningThe Challenge:Skirball Cultural Center, one of the world’s most dynamic cultural institutions, wanted to increase visitation and membership, especially among a younger, and more diverse population.The Solution:We knew a special exhibition of Maurice Sendak’s
- [MOLAA](https://www.millergroup.com/work/molaa/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionMuseum of Latin American ArtChampioning a Local Hero The Challenge:We turned a niche museum (contemporary Latin American Art) into a destination akin to the Los Angeles County Museum of Art. And we moved it from foundation-funded to financial self-sufficiency.The
- [Goodwill](https://www.millergroup.com/work/goodwill-southern-california/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionGoodwillStanding out in a Saturated MarketThe Challenge:Goodwill, the king of thrift, is arguably the world’s most sustainable brand, with an armada of 80+ stores in SoCal alone. Nearly 60% of its annual revenue comes in during the Halloween season
- [simplehuman](https://www.millergroup.com/work/simplehuman/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionsimplehumanEntering the Luxury SuiteThe Challenge:simplehuman dominates the consumer market with its sleek stainless steel mirrors and trash cans. But breaking into hospitality was tougher: the purchase process is complex, the competition cheaper, and design differentiation harder to prove to
- [The Salvation Army](https://www.millergroup.com/work/the-salvation-army/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionThe Salvation ArmyReviving HopeThe Challenge:For more than 100 years, The Salvation Army (TSA) has been restoring people, clothing and home furnishings. While TSA enjoys strong name recognition, its Adult Rehabilitation Centers (ARC) suffer from low awareness. Yet ARC delivers
- [Mocse Credit Union](https://www.millergroup.com/work/mocse-credit-union/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionMocse Credit UnionInvesting in peopleThe Challenge:Founded in 1958, Mocse Credit Union serves nearly 30,000 members across four Northern California counties. As a longtime supporter of the annual Love Modesto event, Mocse wanted to use the occasion to attract new—and
- [Johnson PetDor](https://www.millergroup.com/work/johnson-petdor/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionJohnson PetDorUnleashing new life into the brandThe Challenge:Pet doors are a low-interest, crowded category with little differentiation. Johnson’s outdated packaging, lack of branding, advertising, and consumer engagement left sales stagnant for years.The Solution:We flipped the focus from door to
- [Gelson's](https://www.millergroup.com/work/gelsons-west-la/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionGelson'sRecipe for a successful launchThe Challenge:Gelson’s, a 28-store upscale regional grocery chain ranked #4 nationally by Consumer Reports, wanted to generate buzz for its newest West LA location. Known for curated selections, award-winning service, and top-quality fresh and center
- [Dunn Edwards](https://www.millergroup.com/work/dunn-edwards/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionDunn-Edwards PaintsPainting the Town GreenThe Challenge:Regional paint manufacturer Dunn-Edwards faced inroads from a major competitor in Northern California and needed fresh thinking to better differentiate itself.The Solution:Through a deep dive into this challenger brand’s product offerings, we discovered Dunn-Edwards
- [Gloria Molina Grand Park](https://www.millergroup.com/work/grand-park/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionGloria Molina Grand ParkTurning Up the VolumeThe Challenge:Grand Park was approaching its 10th anniversary. Nestled next to the Music Center and often eclipsed by LA’s sprawling Griffith Park (4,210 acres), this 12-acre downtown gem wanted a brand refresh that
- [Pocky](https://www.millergroup.com/work/pocky/) - CLIENTSDunn EdwardsGloria Molina Grand ParkGoodwillMOLAAPockyThe Salvation ArmysimplehumanGelson’sLotus Pet FoodSkirball Cultural CenterCentra Credit UnionPier 39Johnson PetDorMocse Credit UnionPockyMaking a Stateside Splash with PockyThe Challenge:Pocky, a niche Japanese snack food, dreamed of upping the ante by getting more brand awareness in the U.S. The assignment was big on ideas, and modest on budget.The Solution:We brought the consumer

## Services

- [StreetPulse](https://www.millergroup.com/services/streetpulse/) - When the numbers stop making sense, ask the people behind them. Stop guessing why. Your messaging isn't landing. Pricing is getting pushback. Sales have slowed and every department has a theory. The real answer isn't in your data. It's on the street, in the words of the people you're trying to reach. StreetPulse gets your
- [Strategic Branding and Positioning](https://www.millergroup.com/services/strategic-branding-and-positioning/) - Whether you have a revolutionary product or service, or simply a better mousetrap, creating a clear, differentiated brand positioning strategy can turn challenger brands into market leaders. It’s not enough to say “this is what we make” or “this is what it does.” Effective brand positioning and messaging is about your target customer and the

## Categories

- [Uncategorized](https://www.millergroup.com/category/uncategorized/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [Blog post](https://www.millergroup.com/category/blog-post/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [Branding](https://www.millergroup.com/category/branding/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [News](https://www.millergroup.com/category/news/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.
- [Charity](https://www.millergroup.com/category/charity/) - The Miller Group is your Marketing Agency in Los Angeles CA. If you need a tech savvy Branding and Social Media Agency in Los Angeles, this is your best option.