Financial Services
Financial Services
Centra Credit Union
The Challenge
Centra Credit Union is a heavyweight in the Midwest’s financial circuit, but in an industry where half the people court two or more financial institutions, brand loyalty is hard to maintain. Couple that with the fact that the average credit union member is 47 years old. How could Centra attract that cool 25 to 40-year-old?
The Solution
By helping members take control of their money, they felt empowered to make better financial decisions. Video, outdoor, social, even in-branch POS reminded younger prospects and members that while "Adulting is hard, Centra makes it easier." This kind of “noise” drove a flurry of inquiries and a whopping 20% increase in millennial membership. Segmentation drove message clarity and efficiency.
Suncrest Bank
The Challenge
This Central California, seven-brand community business bank (now Citizens Business) had a reputation for turning around loans to small and mid-size businesses quickly, a competitive advantage. When COVID hit, they needed to get the word out fast.
The Solution
Within weeks we created and deployed videos, digital ads and online messaging focused on Suncrest's innovative SBA loans. New and existing business customers could apply in minutes through a streamlined, online process. Qualifying businesses received loans in 10 days or less and Suncrest experienced a 27% increase in loans.
F&A Federal Credit Union
The Challenge
F & A works hard to keep costs low and investment yields high, so members receive high value returns on their accounts. Up against fierce competition from other credit unions and banks, they needed an effective strategy and creative direction to retain existing members and recruit new ones.
The Solution
Member conversations lead to a clear point of differentiation. F & A offered greater value in the form of maximum returns on investment, lower loan rates and free educational literacy programs. So while F & A members were protecting others, F & A was protecting members' financial futures, putting them in control of their money.
Logix Credit Union
The Challenge
One of California’s largest credit unions, with nearly $8B in assets, Logix wanted to understand the financial and emotional impact COVID had on its members.
The Solution
We conducted qualitative and quantitative online research to ascertain members’ financial and emotional well-being. This enabled Logix to prepare and respond appropriately to both current and prospective members.
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