Marketing vs. Technology – CMTO, the tool to end the battle?

With the rise of the tech revolution, companies are adjusting their digital marketing strategies in order to compete and outperform their competitors. AdAge predicts that digital will overtake broadcast, mobile will overtake desktop, marketing technologies will boom, and Google will gain most of it’s revenue from mobile within the next year, joining with Facebook, Twitter, […]

Apps In Mind

We’ve heard it many times before “the future is mobile.” Smartphones and tablets are making their way into almost every part of our daily lives. Work, socializing, shopping, traveling, learning, gaming. There are apps for these activities. As mobile continues to grow, so will our skills at designing with apps in mind. We’ve compiled research […]

Mobile Media Summit LA 2014

“LOCATION” turned out to be the keyword of the Mobile Media Summit on April 1st at SLS Beverly Hills. The big future trend will be geotargeting and how location data provides insights about consumers’ behavior over time. Other hot topics included ‘transparency’, ‘native marketing’, ‘exposure’, and ‘proximity’, ‘integration’ and ‘data measurement’. The mobile media conference […]

TechWeek LA 2013

TechWeek: in case you missed it, here are some of the highlights. TechWeek – Los Angeles (November 18) promised to be spectacular and didn’t disappoint. In fact, it felt like a two-day early Christmas gift for thousands of tech lovers and startups. The first day was devoted to apps and the second, to fashion. New […]