Marketing vs. Technology – CMTO, the tool to end the battle?

With the rise of the tech revolution, companies are adjusting their digital marketing strategies in order to compete and outperform their competitors. AdAge predicts that digital will overtake broadcast, mobile will overtake desktop, marketing technologies will boom, and Google will gain most of it’s revenue from mobile within the next year, joining with Facebook, Twitter, […]

Medical Device Marketing: Aventyn CEO on the future of health IT solutions

[vc_row][vc_column][vc_column_text]A recent report from Accenture shows that Health IT solutions, will save the American health system as much as 100 billion dollars, over the next 100 years. The report also shows that the number of FDA approvals is expected to triple. There are clearly high expectations on these providers of new solutions, but what do […]

Digital Marketing World Is About To Be Revolutionized Soon

[vc_row][vc_column][vc_column_text]What do you think about a world where every interaction you have with objects, people, and animals gets tracked, and data gets transferred without any human-to-human or human-to-computer interaction? You just tap your phone at the label of the item that you are about to purchase, and voilà, data gets transferred through a harmonious mixture […]

Why are Social Media companies venturing into the “Internet of Things” era?

[vc_row][vc_column][vc_column_text]Imagine yourself controlling your living environment at home with your favorite social media chat-app or using a vending machine that can do its own inventory and remember what you last bought or offer you a product based on your Facebook likes. That technology is actually just around the corner. Several apps and social media companies […]

Apps In Mind

[vc_row][vc_column][vc_column_text]We’ve heard it many times before “the future is mobile.” Smartphones and tablets are making their way into almost every part of our daily lives. Work, socializing, shopping, traveling, learning, gaming. There are apps for these activities. As mobile continues to grow, so will our skills at designing with apps in mind. We’ve compiled research […]

Mobile Media Summit LA 2014

[vc_row][vc_column][vc_column_text] “LOCATION” turned out to be the keyword of the Mobile Media Summit on April 1st at SLS Beverly Hills. The big future trend will be geotargeting and how location data provides insights about consumers’ behavior over time. Other hot topics included ‘transparency’, ‘native marketing’, ‘exposure’, and ‘proximity’, ‘integration’ and ‘data measurement’. The mobile media […]

TechWeek LA 2013

[vc_row][vc_column][vc_column_text]TechWeek: in case you missed it, here are some of the highlights. TechWeek – Los Angeles (November 18) promised to be spectacular and didn’t disappoint. In fact, it felt like a two-day early Christmas gift for thousands of tech lovers and startups. The first day was devoted to apps and the second, to fashion. New […]