Social media listening is essential in developing and measuring your social media strategy and making data based decisions. But embarking on a social media listening approach, however, requires one or more good tools. Most tools these days can handle the listening part, as well as giving you some interesting automated reports or metrics you can […]
Listen Up!
Do you know what’s being said about your brand and products outside your own social media channels? There are endless reasons to listen to social media conversations. Here’s how you start and what you can do with the information you gain: The importance of social media listening is growing at rapid speed and social media […]
Why are Social Media companies venturing into the “Internet of Things” era?
Imagine yourself controlling your living environment at home with your favorite social media chat-app or using a vending machine that can do its own inventory and remember what you last bought or offer you a product based on your Facebook likes. That technology is actually just around the corner. Several apps and social media companies […]
Baseball vs. Hockey by Gary Bettman
Gary M. Bettman is a feature film producer and Senior Vice President and Producer at The Miller Group. Despite having his own illustrious career (imdb.to/1F5JkvL), Gary has received several calls, emails and letters over the last twenty years from media and hockey enthusiasts trying to reach Gary Bettman (the commissioner). During that time, he’s learned […]
Mobile Media Summit LA 2014
“LOCATION” turned out to be the keyword of the Mobile Media Summit on April 1st at SLS Beverly Hills. The big future trend will be geotargeting and how location data provides insights about consumers’ behavior over time. Other hot topics included ‘transparency’, ‘native marketing’, ‘exposure’, and ‘proximity’, ‘integration’ and ‘data measurement’. The mobile media conference […]
Youtube: 10 Steps to SEO Domination
With 4 billion views per day and 72 hours of content uploaded every minute, Youtube has begun attracting the third largest amount of traffic in the world (Alexa). It’s the second leading search engine in the world, so your Youtube Search Engine Optimization is just as important as your website SEO. Here are some key […]
A primer on desktop market research.
Online market research is an affordable way to gain insight about how to best define, understand, reach and influence your target market segments. “What are my customers or prospects doing online?” “How many mothers live in my company’s zip code? City? County? State?” “What are my industries projected sales for next year and how are […]
10 affordable ways to be up in a down market.
It’s nice to talk about making lemonade out of lemons, but the fact is, we’re in a tough market. Large, national brands are challenged and we all know the impact on small and medium-size businesses. Here are 10 simple communication ideas that will fit any budget and help grow almost any business. 1. Spend to […]
They don’t call them social media for nothing.
Emotions play a huge role in effective marketing communications. None of us acts or reacts on a purely rational basis, no matter how cold and calculating we may be. And, social media – the wellspring of user-generated content – should be richly emotional. After all, if condensing moments of our lives into 140 characters or […]
