10 easy social media hacks We’ve advised dozens of clients on social – increasing their reach, engagement and driving web traffic. The following 10 simple tips are guaranteed to improve your company’s social media status: Start with a strategy: Set meaningful objectives, research your target audience, establish your most important metrics, analyze your competition, create […]
Outstanding brands stand Out
Outstanding Brands Stand Out Every airline provides customer service, but how many provide outstanding customer service? KML has gone more than the extra mile to deliver outstanding customer service, year after year. And in exchange, has been certified as a Four-Star Airline by Skytrax, one of the top 20 airlines in the world (Air New Zealand is #1), […]
Reimagining Live Events
Reimagining Live Events No doubt about it, live events – with actual person-to-person, on-site interaction – are a driving force in business. They create leads, put the spotlight on product news, introduce brands, and foster business relationships. So it’s interesting to see how we’re finding ways to re-think events: keeping the important attributes of immediacy […]
Darwin would be proud
Darwin would be proud In business, as in nature, it’s adapt or perish. There are five forms of adaptation: migration, hibernation, dormancy, camouflage, and estivation. Companies, large and small, who are surviving or thriving in this COVID environment are the ones who are not only doing things differently, through migration and camouflage, but also doing […]
Are you listening?
Are you listening? It’s said that 85% of what we know we get from listening. So why don’t we listen more carefully and purposefully? Maybe because we’re distracted, or worse, so focused on what we want to say we’re too busy to listen. According to Listening.org we’re preoccupied about 75% of the time so even […]
Wish I Had a Moment to Think
Wish I Had a Moment to Think If you’re working from home, there are no more hallway chit chat, office interruptions, meetings on the fly. Working hard, but with fewer distractions, working more efficiently. We can finally find the time to lean back and think. Oops. Turns out working Americans don’t like thinking. The American […]
What’s your purpose?
What’s your purpose? We never saw it coming, but, here we are in the soup. Work life and personal life in flux. So, what a perfect time to pause and think: “What is our purpose?” Not in the theoretical or ecclesiastical sense; but, what is the purpose of our company, our brand, our service? Purpose-built […]
Start with solutions, you’ve got a problem.
When you start with solutions, you’ve got a problem. Einstein once said “If I had only one hour to save the world, I would spend 55 minutes defining the problem, and only five minutes finding the solution.” Imagine that: focusing 92% of our energy on identifying the problem, and 8% on the solution. That’s not […]
Maybe COVID will stand for something else, someday?
Maybe COVID will stand for something else, someday? It’s hard to imagine thinking about anything but the chaos and disruption the 5-letter pandemic created. But, maybe when the virus is farther back in the rearview mirror, we can reflect on not just what was lost, but what was gained. So, maybe COVID will come to […]