Welcome to 2021 – a year that promises to be a far cry from 2020. On the upside, The Miller Group celebrated its 30th anniversary and an all-new website. And we worked with a number of amazing clients on meaningful initiatives. COVID has been a wake up call. It’s made us think about how we – as marketers […]
In this season of tradition, let’s celebrate some disruption
Doug Rauch is the former president of Trader Joe’s and the founder of Daily Table. We shared his story a couple of years ago. The spark that lit a fire under Daily Table came when Doug realized obesity is the new face of hunger in America and that the problem inner-city families were facing was […]
How 11 Generations Enrich Shirley’s History and Brand
This is the seventh in a series of articles celebrating some of the oldest companies in America. Shirley is the oldest family-owned business, going back 11 generations, in North America, established in 1638 by Edward Hill, I. Today, Shirley Plantation continues to adapt to the agriculture practices of the moment while focusing on developing new […]
Doing Different Well: Jeans for Every Body
Fresh thinking, disruption, and innovation: change goes by a lot of names, but it adds up to somebody somewhere thinking: “there has to be a different and better way.” This is the third in a series of intervies with people whose ideas are challenging – and changing – the rules in their category. People with […]
Doing Different Well: Changing the Face of Hunger Relief
Fresh thinking, disruption, and innovation: change goes by a lot of names, but it adds up to somebody somewhere thinking: “there has to be a different and better way.” This is the second in a series of interviews with people whose ideas are challenging – and changing – the rules in their category. People with […]
Spice Up Your Next Production
Old Spice’s new campaign with Terry Crews and Isaiah Mustafa inspired us to take out the following blog post from our archives: By Gary M. Bettman In a time of shrinking budgets and reduced production schedules, comes a commercial that flies in the face of so-called logic. Every college student with a video camera already […]
Marketing vs. Technology – CMTO, the tool to end the battle?
With the rise of the tech revolution, companies are adjusting their digital marketing strategies in order to compete and outperform their competitors. AdAge predicts that digital will overtake broadcast, mobile will overtake desktop, marketing technologies will boom, and Google will gain most of it’s revenue from mobile within the next year, joining with Facebook, Twitter, […]
Time to hit the beach – Silicon Beach Fest
LA based startups will again be flocking to the beach for this year’s Silicon Beach Fest June 24 to June 27. When the festival started in 2012, it is said to have been the first time that local incubators, accelerators and investors gathered in an organized way. The event is created by Digital LA, and […]
How to Successfully Launch Your Next New Product Into Market
Whether you’re a B2B or a B2C marketer, a new product or service launch is a curious beast. Done right, it can profoundly change the competitive playing field. Get it wrong and you waste not only money, but opportunity. Every product and service has a life cycle and a lot of time is spent profitably […]
