Whether you’re a small company in which you are the C-Suite; a larger enterprise with a CEO, COO, CIO, CTO, CMO; or you’re aiming your mar-com messages at C-level executives, it’s important to recognize that this is a crucial audience. Recognize it and prepare accordingly. Engaging the C-level is simply not the same as dealing […]
Lessons from the brand apostle model.
Apostles are most often viewed in a religious context. Indeed, all 12 Books of the New Testament were written by Apostles. But, the term didn’t originate in the church: it was around long before modern Christianity. In the Greek language, the word Apostle is “apostolos,” which meant a delegate, a messenger, one sent forth with orders. It […]
Creativity as a strategy for recovery.
Economic Crisis. Recession. Downturn. Contraction. Slump. There are plenty of words to describe the worldwide situation we are in and equally many philosophies for how we can emerge from it. One promising solution, which is seldom mentioned, lies within grasp of every business and individual. The answer to surviving this recession is creativity, that which […]
How will the adsphere fare in 2012?
‘Tis the season of retrospection: Top Ten, Best Of and Most Popular lists circulate our inboxes. But now that the first decade of the 21st century is under our belts, The Miller Group has turned its sights in another direction – the future. How will the adsphere fare in 2011? We couldn’t swing an appointment […]
