We had a wonderful experience meeting Robert Procop (http://www.robertprocop.com/) and seeing the beautiful jewelry he created in collaboration with Angelina Jolie for her foundation: The Education Partnership For Children In Conflict. 100% of the proceeds from the sale of Robert’s beautiful jewels goes toward providing an education for children in conflict.
How to Transform a Limited Budget into a Brilliant Idea
Here’s an interview conducted in March of this year by Geny Caloisi at Top Interactive Agencies with our very own President and Creative Director, Renee Miller. She discusses how she can transform brands, the future of digital marketing, and some of her favorite agencies in the business. According to Renee Miller, President and Creative Director […]
Marketing vs. Technology – CMTO, the tool to end the battle?
With the rise of the tech revolution, companies are adjusting their digital marketing strategies in order to compete and outperform their competitors. AdAge predicts that digital will overtake broadcast, mobile will overtake desktop, marketing technologies will boom, and Google will gain most of it’s revenue from mobile within the next year, joining with Facebook, Twitter, […]
Ready. Chef. Go! featured in Packaged Produce article in the Progressive Grocer
Kevin Gallahan, director of Sirene Products (hereunder the Ready. Chef. Go! brand) from our client Elkay Plastics, was recently interviewed by the Progressive Grocer (April 2015 issue). The article “Pack and Play” highlights the rise of packaged produce, the current trend in sustainable produce packaging and the importance of personal connection to the customers. In […]
The Road Ahead and the Future of Advertising
Where is the future of advertising heading and how will this impact the C-Suite? Renee Miller, President and Creative Cirector from The Miller Group and Bart Young, CEO and Creative Director from the Young Company will discuss this at the next MENG meeting in Irvine on May 19. MENG is a national network of top-level marketing executives. […]
Recycled Materials are Making a Fashion Statement.
[vc_row][vc_column][vc_column_text] Fashionistas take note: designers are using recycled materials in a whole new way. German designer Karen Jessen is receiving worldwide attention for her “reconstruction design technique.” Jessen breaks down second-hand leather, old denim and jersey, into pieces of fabric and reconnects them, giving life to new textures. French designer Katell Gelebert created a full wardrobe […]
Just do it: Nike’s Incredible Rise to Power
Nike’s Mission: To bring inspiration and innovation to every athlete* in the world. *”If you have a body, you are an athlete.” Bill Bowerman, co-founder of Nike Making an Impression Nike’s made lasting impressions on our lives for nearly 50 years and has skyrocketed to become one of the premier shoe and apparel companies in the […]
Move over brand advocacy: make room for brand evangelism
There was a time when marketers focused on customer satisfaction and brand loyalty. Then, we moved up the relationship chain to brand advocacy, in which loyalty was only the starting point and advocacy- saying good things about the brand – was the key. Today, with the growth in social media and peer-to-peer sharing, the mantra […]
Preparing for the competitive response.
Your – idea, product, campaign, slogan – has just launched. Congratulations. Now, get ready for the barrage. If you have done the due diligence for making this launch a success, then you will have your hands full with critics and copycats who want to tear you down and wish to diminish your accomplishment. Amidst this […]
