When CX is seamless, the probability of repurchase is 94%. But, delivering a consistent, satisfying customer experience requires a high level of coordination and collaboration. Here are some suggestions for achieving great CX success: Create a CX company culture. This is a top down, bottom-up strategy, with clear C-Suite support. Your culture is […]
Quite possibly the best V❤lentine’s Day gift ever!
As Valentine’s Day approaches, keep in mind this Buzzfeed data: 76% of the people polled (65,000) preferred a love letter to an expensive bracelet. Candy, flowers? Nice, but a gift from the heart wins. So, here’s a way to show you care, and make your special someone a hero. Donate in his or her […]
Giving your customers the reins
Tom Szaky stands out in a corporate crowd, opting for a black t-shirt instead of a custom suit. He sits atop environmental solutions that range from diverting waste to reducing it altogether. With long hair and a casual tone, he often sits next to CEOs of major companies who otherwise might not give his mission […]
Changing the narrative of business
After extensive senior-level B2B experience, including timber and emerging tech, KoAnn Vikoren Skrzyniarz experienced the impact a purpose-driven company can have on both people and profits. She started a management consultancy built around the notion of purpose-driven profitability. From there, she founded Sustainable Brands in 2006. Sustainable Brands’ mission is to “inspire, engage, and equip business […]
Warka Water Tower
A number of African countries have struggled for years to find clean drinking water for its people. Millions of villagers have to walk miles every day looking for water, even water of dubious purity. There are a number of non-profit organizations working on the problem, digging village wells where possible, and exploring different technologies to […]
4 ways you can personalize your marketing content
Personalizing your marketing content is a necessity; no one will pays any attention to “Dear Valued Customer.” (It died years ago with “Attention Kmart Shoppers.”) With that in mind, here are four tips for personalizing content without coming across like a stalker. Content recommendations. Most methods for personalizing content involve collecting data, segmenting users, and […]
In this season of tradition, let’s celebrate some disruption
Doug Rauch is the former president of Trader Joe’s and the founder of Daily Table. We shared his story a couple of years ago. The spark that lit a fire under Daily Table came when Doug realized obesity is the new face of hunger in America and that the problem inner-city families were facing was […]
The future of healthy products
Last week Renee attended the Natural Products Expo West which is the world’s largest natural and organic products event. The event bought together more than 86,000 attendees from 136 countries creating a hotspot for international trends. With 3,600 exhibitors and more than 600 first-time exhibitors, emerging brands met industry leaders – connecting the future of […]
10 Lessons for Marketing to Millennials
Effective branding involves understanding your target and speaking to them in a way that resonates. Here are the top ten lessons we learned about marketing to millennials.
