The One Voice That Matters Most

You may be making your most important marketing decisions without the one voice that matters most: your consumer.

Not because you don’t care but because the tools you rely on aren’t designed to tell you why.

Your data tells you what is happening. It tracks clicks, conversions, and churn. But it rarely surfaces the human reasoning behind those numbers. And without the why, even the best data leaves you optimizing campaigns for an audience you’ve never heard from.

What Is StreetPulse?

StreetPulse is a strategic consumer intelligence tool built around man-on-the-street video: raw, unfiltered conversations in the places where your consumers live, shop, and make decisions.

We turn these conversations into a compelling, boardroom-ready 2 – 3 minute video that gives your organization the clarity to move forward. A social-ready version can also be edited to drive audience engagement across all platforms.

Where We’re Different: Strategy Before the Shoot

Most man-on-the-street videos are production focused. Some offer global reach. Some are optimized for social media content.What they don’t typically offer is a strategic framework that determines whether you’re asking the right questions.

StreetPulse operates differently. Before a single camera is turned on, we:

Define the problem. Through conversations with your internal stakeholders, we identify your core business challenge, the assumptions your team may be making, and where the gaps in your current consumer understanding are.

Determine what success looks like. We talk with marketing, sales and leadership to understand what a meaningful outcome looks like for them.

Build a moderator’s guide. There’s a significant difference between asking questions and drawing out honest answers. Our skilled moderators create the kind of on-camera comfort that leads to authentic, unguarded responses.

Find your consumers where they are. We identify high-traffic locations where your audience is most reachable and most likely to give candid, in-the-moment reactions.

StreetPulse is not a research tool. It’s a consumer intelligence and communications tool designed to create a visceral, human moment for your board, c-suite, agency, sales and marketing team. There’s a reason a 60-second clip of a real customer saying “I honestly had no idea you offered that” lands harder in a boardroom than a slide show filled with survey data. Video captures emotion, tone, hesitation, and surprise – the nuances that no NPS score can replicate.

The Miller Group Difference

Since 1990, The Miller Group has advised more than 250 clients across retail, consumer goods, nonprofit, and financial services, connecting brands with their consumers and building collective revenue of over $750 million. Our branding and marketing services for Wolf Range Company alone contributed to a current valuation of $2.5 billion, up from a lagging $5 M in sales in 1992, when we first started working together.

That depth of strategic marketing experience lives behind every StreetPulse engagement. On-air interviewers are backed by 36 years of marketing expertise in brand strategy, messaging, and research capabilities.

What We Tackle

StreetPulse is built for the challenges that matter most:

Messaging: Does your brand promise land the way you intend it to?
Pricing: How do consumers respond to your value proposition?
Customer experience: What are people saying when your company isn’t in the room?
New product or service launches: What objections, confusion, or excitement exists before you go to market?
AI and emerging technology: How are your customers responding to the changes you’re making in the way you do business?