The best thing you can do.

"The Worst Thing you can do is nothing" a quote by Teddy Roosevelt.

The best thing you can do.

At a time when management is looking at marketing for guaranteed wins, perfect solutions, and no-risk investments, keep in mind the words often attributed to Theodore Roosevelt: “In any moment of decision, the best thing you can do is the right thing; the next best thing is the wrong thing, and the worst thing you can do is nothing.”  

Take an action. Test and learn. Trial and error. Sometimes the best ideas and strongest campaigns come from the collision of imperfect information and gut instinct.

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