Kevin Gallahan, director of Sirene Products (hereunder the Ready. Chef. Go! brand) from our client Elkay Plastics, was recently interviewed by the Progressive Grocer (April 2015 issue). The article “Pack and Play” highlights the rise of packaged produce, the current trend in sustainable produce packaging and the importance of personal connection to the customers.
In the article (page 96) Kevin Gallahan talks about the newly launched Ready. Chef. Go! cooking bags from Elkay Plastics; offerings include microwavable, ovenable and grilling bags, which are supported by a line of sixteen different flavored butters and nine sauces.
Kevin Gallahan says this gives supermarkets a chance to show seasonal and local produce together with the bags, essentially bringing the retailers closer to the cosumers. “Every retailer in the U.S. may have certain flavor profiles that best fit the region. This is why we offer a wide variety of recipes to choose from. How about Brussel sprouts with a bacon balsamic butter?”.