Focus On Brand Stewardship Not Just Brand Management

This is the sixth in a series of articles celebrating some of the oldest companies in America. The Gundlach Bundschu Winery in Sonoma Valley, CA was founded in 1858, and has continued to thrive under the original family ownership for six generations.

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Lessons From America’s Oldest Companies: Leveraging Heritage

Lessons From America’s Oldest Companies: Exceeding Customer Expectations Since 1790

Lessons From America’s Oldest Companies: Crafting Tradition Despite Changes

Lessons From America’s Oldest Companies: Creating and Nourishing a Legacy Brand

Lessons From America’s Oldest Companies: When Your Survival Story Starts With The Great Chicago Fire of 1906, It’s All Uphill From There