If you don’t think quality matters, think again.

For large, national brands, and their agencies, attention to communications detail, quality,
grammar, spelling, and design continues to be impressive on social.

But, look at the top consumer posts, and quality falls far behind slang, acronyms, emojis,
memes, misspelled words, even typos. Today, anyone can be a writer, director, actor,
producer, editor, or media expert. Grammar, spelling and punctuation don’t seem to be nearly
as important as being authentic, and garnering millions of followers. Same for media:
impressions masquerading as exposures, and ads showing up in chum bucket and click bait
environments.

We have an experienced film producer on staff – genuine feature film experience – and creative
people with actual degrees in design and literature. And, media professionals who focus on cost
efficiency, and also on where messaging appears. And proofreaders who correct the spelling
and punctuation before anything is sent out.

At the risk of sounding overly precious, when “good enough” creeps into marketing
communications, when misspellings or poor grammar are not a big deal, it stops being
professional or believable. I guess we’re old fashioned enough to think if you’re in the
communications business these things matter.

And, being professional does not mean the communications are any less authentic.