If Homeowners are your customer, be very concerned

Barely a day goes by without news about wildfires, floods, mudslides, droughts, or destructive winds. There’s a lot of chatter about rising insurance premiums, dropped coverage, and even climate migration. If you market to homeowners, be aware that their biggest asset, and often the piggy bank that funds home purchases – home equity – is very much at risk.

We recently started working with a company that has a sophisticated tool for assessing climate risk at the property address level – a granular tool for predicting risk. Their outlook is stark and grim: trillions in home equity is at risk.  The average American’s #1 asset could be worthless.

If you’d like a peek at how these projections are made, or the impact climate risk and climate resilience can have on your product, reach out to us at info@millergroupmarketing.com.  We will share “Marketing to Homeowners in an Age of Risk,” a brief report on the impact of climate change on homeowner purchase habits.