If all you have is a hammer.

Hammer hitting a nail with colorful shapes in background

If all you have is a hammer.

Paraphrasing Abraham Maslow’s Law of the Instrument: “If all you have is a hammer, you’re tempted to treat everything as a nail.” Maybe that’s why many of us reach out for a solution to a problem we’re sure we have.


So make a vow in 2024 – whether you’re working with a digital agency, looking to hire one, or are one – to spend as much time focused on the problem as you do on the solution. Some of your best work will come from a deep dive into “why?” before you jump into “what.”

To see the rewards of Root Cause Analysis, check out our work.


Here’s to a prosperous – even if wildly unpredictable – 2024.

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