B2B Advertising Tips
Are your B2B communications:
– Delivering shareable content that tells a story and motivates response? The more sharable, the greater the value to you and your target.
– Delivering emotional messaging? People rely on emotions, rather than information, to make brand decisions. Remember, business prospects are human, too.
Learn how to deliver effective, consistent, award-winning B2B messaging from four brands; tune into cost-host Logan Lyle’s interview with me on B2B Growth podcast.
4 Campaigns that Eliminate Boring B2B Ads – Sweet Fish Media | A Podcast Agency for B2B Brands (NOTE: Podcast no longer available).
In this episode we talk to Renee Miller, President & Creative Director at Miller Group Marketing. Check out some of the creative campaigns Renee & Logan discuss in this episode: MailChimp’s ad on the Serial podcast: https://qz.com/298094/how-mailchimps-irresistible-serial-ad-became-the-years-biggest-marketing-win/ Owl Labs #WhataHoot Video Series: https://youtu.be/u0eNmnvZFMM More on the “Balance the Equation” campaign from GE here: https://www.fastcompany.com/3067995/ge-wants-to-double-the-number-of-women-working-in-science-and-technology-by-2020 Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
