Four International Spots Worth Seeing
Creating meaningful commercials can be tricky in this climate, especially when it comes to messaging. Say the wrong thing, and your brand runs the risk of being skewered on social media; say what’s expected and critics skewer you for “sameness of messaging.” With broadcast production limited to stock footage (B-roll) and/or shooting without a crew or actors, the challenges abound. And yet, a solid idea doesn’t always need a big production budget to make it memorable. Here are four COVID-19 related spots worth viewing:
PENNY and Serviceplan, Germany
Stay safe, stay healthy, stay in touch.
