Los Angeles, CA: Elkay Plastics, one of the largest U.S. supermarket bag distributors, acquired the North American rights to an innovative cooking bag with both B2B and B2C appeal. The bags, marketed in microwave, oven, and grill variants, give grocery chains an opportunity to capitalize on consumer demand for convenient and quick preparation of fresh, healthy foods.
The Miller Group, a Los Angeles-based marketing company, was retained to create branding, positioning, and launching of the Ready. Chef. Go! line. Launch communications included name, logo, tag line, in store merchandising and training materials, web site (http://readychefgobags.com), print and digital advertising support.
The product is in test in dozens of grocery chains, in seafood departments throughout the U.S. For additional information,
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Founded in 1990, The Miller Group (http://www.millergroupmarketing.com) is an award-winning, digital agency with offices in Los Angeles, New York and Dallas. Focused on middle market companies, The Miller Group serves both business-to-business and consumer-centric clients with expertise in advertising, research, strategic positioning, brand reinvigoration, new product launches, and video production.