Direct

Think direct mail is dead? Think again.

Direct mail is very much alive today and continues to thrive for many marketing efforts. It has been, and continues to be, at the very heart and soul of direct response marketing.

No matter the communication channel, the function and objective of direct mail remains the same after all these years— lead generation. What has changed is the communication and response channels. Direct response has grown to include customized mail, Personalized URLs (with proven response rates up to 30%), retargeting, QR codes, blue-tooth, SMS, proximity and video e-mail blasts.

No matter how large your company, direct response comes down to two simple tenets: having a deep and meaningful understanding of your customers and an ability to give them what they want, when they want it. That’s exactly what we’ve been doing successfully since 1990. Proving that you can be immensely creative while staying accountable to your business objectives and ROI. Here are a few simple tips to help you increase traffic, visitor engagement, and conversions.

While factors like promotional offers, creative format, design, messaging and copywriting are clearly critical to success, we believe that the quickest path to improved results is through better prospect list selection. The Miller Group uses a number of targeting tools to identify only those prospects who have a higher than average propensity to become your customers.