Creating Impactful Video during Covid-19

Creating Impactful Video during Covid-19

Now is the perfect time to lean into digital as studies show 80% of consumers have watched more video since COVID than before. It’s estimated by 2022, video will represent 82% of all content. The average person will watch 100 minutes of video content per day by the end of 2020. 

Here are a few tried-and-true strategies and a couple of unorthodox ideas.   

1. Strategy first: Establish a clear objective before embarking on any creative project, especially video. Ask yourself, “What problem are we trying to solve?”  
2. Get animated: Animation has long been a captivating form of video and provides opportunities live-action can’t fulfill. There are a number of styles including 2D, 3D,  motion graphics, explainer videos, Kinetic Typography, Paper Cutout, Silhouette, and stop motion. 
3. Harness social and crowdsourcing: In April, Oreo challenged Twitter users to share footage of their quarantine hobbies with the hashtag #stayplayful and compiled the results into a light-hearted, cookie-laden video.  If you’re willing to experiment with brand messaging that feels more down home, there’s a world of opportunity for crowdsourcing content posted by social media users interacting with your brand.  
4. It works for Hollywood: Producers are shipping actors and influencers the supplies they need to film high quality stock videos from their homes. A great example is American Idol where producers shipped all contestants three of the latest Apple iPhone models to ensure multiple camera angles, a professional microphone and a lighting kit. These tools can go a long way to upgrade a DIY shoot, and actors can simply mail the supplies back when they’re finished.
5. Zoom on: In June, a pair of Youtubers made headlines when they recorded a short film on Zoom and rented a theater to screen it, earning them a #1 spot on the box office charts. Their efforts show that Zoom can be used for more than video calls, and we think with a little creativity, the built-in recording feature could allow for efficient and cost-effective filming. 

If you’d like to pick up more video tricks, or discuss an upcoming video project, contact Gary Bettman, head of production at The Miller Group.