It’s official! The Association of National Advertisers has included The Miller Group – a woman-owned boutique agency – in its directory of diverse suppliers. The list, now totaling 212 entries, includes agencies and media, production, promotion, and research companies and was launched in July 2020 following an ANA report, “The Power of Supplier Diversity.” That study revealed a large majority (75%) of ANA members have strategic plans in place to hire diverse suppliers for their overall organizations, but only 40 % have such strategies specifically for marketing and advertising services.
“Last year the ANA and AIMM committed to improving supplier diversity and now our efforts are beginning to show results,” said ANA CEO Bob Liodice. “We remain steadfastly dedicated to our belief that supplier diversity provides opportunities for business expansion, drives competition, and promotes innovation as diverse vendors can offer new products, services, and solutions.”