Five tips for working with influencers Influencer marketing is the Twenty-First Century iteration of the celebrity endorsement. The concept itself isn’t new, but what is new is the idea that a lot of influence over a niche audience can have more impact than a small influence over a large audience. A good influencer—even one with a small […]
Eight ways to get (and keep!) people’s attention
Eight ways to get (and keep!) people’s attention People today are drowning in information; advertising, news, and entertainment media follow us everywhere at all hours of the day (and night, if you don’t put your phone on silence). In a market where everyone is competing for eyeballs, how can you stand out? We listed eight ways: Start […]
Content Creation That Levels the Playing Field
Content Creation That Levels the Playing Field Creating compelling, conversational and authentic content lets you connect to your reader while boosting your SEO rankings, gaining traffic and even generating leads. Look how Penzey’s e-blast hits home for professional and amateur cooks, with messaging from founder, Bill Penzey: “By popular demand! We’ve held off on promoting […]
Creating Impactful Video during Covid-19
Creating Impactful Video during Covid-19 Now is the perfect time to lean into digital as studies show 80% of consumers have watched more video since COVID than before. It’s estimated by 2022, video will represent 82% of all content. The average person will watch 100 minutes of video content per day by the end of […]
10 easy social media hacks
10 easy social media hacks We’ve advised dozens of clients on social – increasing their reach, engagement and driving web traffic. The following 10 simple tips are guaranteed to improve your company’s social media status: Start with a strategy: Set meaningful objectives, research your target audience, establish your most important metrics, analyze your competition, create […]
Outstanding brands stand Out
Outstanding Brands Stand Out Every airline provides customer service, but how many provide outstanding customer service? KML has gone more than the extra mile to deliver outstanding customer service, year after year. And in exchange, has been certified as a Four-Star Airline by Skytrax, one of the top 20 airlines in the world (Air New Zealand is #1), […]
Reimagining Live Events
Reimagining Live Events No doubt about it, live events – with actual person-to-person, on-site interaction – are a driving force in business. They create leads, put the spotlight on product news, introduce brands, and foster business relationships. So it’s interesting to see how we’re finding ways to re-think events: keeping the important attributes of immediacy […]
Darwin would be proud
Darwin would be proud In business, as in nature, it’s adapt or perish. There are five forms of adaptation: migration, hibernation, dormancy, camouflage, and estivation. Companies, large and small, who are surviving or thriving in this COVID environment are the ones who are not only doing things differently, through migration and camouflage, but also doing […]
Are you listening?
Are you listening? It’s said that 85% of what we know we get from listening. So why don’t we listen more carefully and purposefully? Maybe because we’re distracted, or worse, so focused on what we want to say we’re too busy to listen. According to Listening.org we’re preoccupied about 75% of the time so even […]
