It’s simply the innate need to be heard, to make a point, to proclaim, to support. Social media posts are all around us. Social content isn’t “owned” by publicly traded companies – it’s owned by all of us. Consider these posts. And, share your favorites with us by leaving a comment below. […]
Upcycling Tips and Hacks
Upcycling transforms old items into new ones, giving life to things that would typically be thrown away. Reduce landfill waste and cut down on pollution and greenhouse gas emissions with these easy upcycling tips: 1. Broken Coffee Mug Handle? Turn it into a windowsill planter and fill it with your favorite plant. 2. Random […]
We All Deserve a Second Chance
Who, among us, has not wished for a second chance? A do-over; a way to make things right, or make a different decision? Regrets, amends, a better choice: it’s true for all, and the basis for a new communications effort for our client, The Salvation Army ARC. To view the spot we created as […]
Growing CX in A “Work from Home” World
When CX is seamless, the probability of repurchase is 94%. But, delivering a consistent, satisfying customer experience requires a high level of coordination and collaboration. Here are some suggestions for achieving great CX success: Create a CX company culture. This is a top down, bottom-up strategy, with clear C-Suite support. Your culture is […]
5 Quick and Easy Branding Tips
1. Planning is critical. The process takes time and money. Establish a budget and a completion date and work backwards from there. This is typically a 4 – 6 month process. 2. Start with some unvarnished, objective truths about your organization and your brand. The best way to ensure this is through an independent, […]
Purpose Driven Branding is Here to Stay
Just as we’re now debating the separation of church and state, so too we’re seeing CMO’s weighing in on whether or not to take an open social or political stance. It’s been common practice that brands stick to their knitting and focus on core business issues. But that’s changed. Purpose-driven branding and messaging is here […]
Skills Emphasized in CEO Job Listings
Check out your this graphic we thought was too interesting not to share. I know we have all wondered what makes CEO’s qualified, so take a look! Turns out some of us might have what it takes to run a giant public company: social skills. CEOs with such skills are increasingly in demand, finds a new […]
Has Tik Tok become yet another addiction? – Sydney Davis
As we all know, Tik Tok is the fastest growing social media platform in the world. Everyday Tik Tok has nearly 800 million users on the platform. Globally, the average time spent on TikTok per day is 52 minutes, with 90% of users accessing it on a daily basis. Take it from me – a […]
Association of National Advertisers (ANA) Certification
It’s official! The Association of National Advertisers has included The Miller Group – a woman-owned boutique agency – in its directory of diverse suppliers. The list, now totaling 212 entries, includes agencies and media, production, promotion, and research companies and was launched in July 2020 following an ANA report, “The Power of Supplier Diversity.” That […]
