Growing CX in A “Work from Home” World

  When CX is seamless, the probability of repurchase is 94%. But, delivering a consistent, satisfying customer experience requires a high level of coordination and collaboration. Here are some suggestions for achieving great CX success:   Create a CX company culture. This is a top down, bottom-up strategy, with clear C-Suite support. Your culture is […]

5 Quick and Easy Branding Tips

  1. Planning is critical. The process takes time and money. Establish a budget and a completion date and work backwards from there. This is typically a 4 – 6 month process. 2. Start with some unvarnished, objective truths about your organization and your brand. The best way to ensure this is through an independent, […]

Purpose Driven Branding is Here to Stay

Just as we’re now debating the separation of church and state, so too we’re seeing CMO’s weighing in on whether or not to take an open social or political stance. It’s been common practice that brands stick to their knitting and focus on core business issues.  But that’s changed. Purpose-driven branding and messaging is here […]

Association of National Advertisers (ANA) Certification

It’s official! The Association of National Advertisers has included The Miller Group – a woman-owned boutique agency – in its directory of diverse suppliers. The list, now totaling 212 entries, includes agencies and media, production, promotion, and research companies and was launched in July 2020 following an ANA report, “The Power of Supplier Diversity.” That […]

The science of false memories

Excited to share some thoughts on the ‘Mandela Effect’ and the science of false memories. Take a read! For marketers – who are often riveted on brand awareness- here’s a reason to be equally concerned with brand familiarity:the Mandela Effect. The theory of misremembering. It first surfaced in 2010 when thousands of people falsely remembered […]

Salesforce Nonprofit Summit 2022

The Miller Group was proud to be a part of the Salesforce 2022 Nonprofit Summit that took place May 17th and May 18th. It was a pleasure to witness the amazing work that Chef Jose Andres is doing through his World Central Kitchen. By mobilizing local chefs and communities to provide first responder disaster relief […]

DailyAdBrief Marketing Champion Renee Miller

Congratulations to Renee Miller, founder and CEO of The Miller Group Marketing Los Angeles, for being featured in the DailyAdBrief Marketing Champions program. Thank you to Howard Wolpoff for hosting such a great conversation about the evolution of marketing and the importance of understanding your clients! Check out the interview!