As Halloween approaches each year, so much excess waste goes into our landfills. Fortunately, by incorporating eco-friendly practices into our celebrations, we can all enjoy a Green Halloween without compromising the fun. Embrace the creativity of Halloween and get crafty with a DIY costume! Look at Pinterest or Tiktok to gather some inspiration. If crafts […]
Social Media Has Been Around Forever.
It’s simply the innate need to be heard, to make a point, to proclaim, to support. Social media posts are all around us. Social content isn’t “owned” by publicly traded companies – it’s owned by all of us. Consider these posts. And, share your favorites with us by leaving a comment below. […]
L.A. Revival – Musso & Frank Grill
Introducing our LA Landmarks – Revival Series First Stop: Musso & Frank Grill Los Angeles has been our home and our ultimate muse. Now, it’s time to take a journey through the timeless treasures that define this city’s rich culture. Musso & Frank Grill, nestled in the heart of Hollywood, was established in 1919, […]
Upcycling Tips and Hacks
Upcycling transforms old items into new ones, giving life to things that would typically be thrown away. Reduce landfill waste and cut down on pollution and greenhouse gas emissions with these easy upcycling tips: 1. Broken Coffee Mug Handle? Turn it into a windowsill planter and fill it with your favorite plant. 2. Random […]
We All Deserve a Second Chance
Who, among us, has not wished for a second chance? A do-over; a way to make things right, or make a different decision? Regrets, amends, a better choice: it’s true for all, and the basis for a new communications effort for our client, The Salvation Army ARC. To view the spot we created as […]
5 Quick and Easy Branding Tips
1. Planning is critical. The process takes time and money. Establish a budget and a completion date and work backwards from there. This is typically a 4 – 6 month process. 2. Start with some unvarnished, objective truths about your organization and your brand. The best way to ensure this is through an independent, […]
Purpose Driven Branding is Here to Stay
Just as we’re now debating the separation of church and state, so too we’re seeing CMO’s weighing in on whether or not to take an open social or political stance. It’s been common practice that brands stick to their knitting and focus on core business issues. But that’s changed. Purpose-driven branding and messaging is here […]
Changing the business narrative
Sustainable Brands’ mission is to “…inspire, engage, and equip business leaders and practitioners to turn social and environmental challenges into drivers of brand innovation, value creation, and positive impact.” In the beginning, the focus was on helping guide and nudge sustainability and CSR leaders to see that they could be a more strategic asset to […]
Four Pillars of Sustainability
Sustainability, at its core, reaches across different areas of our work. So when we say we’re advocates for sustainable brands, we mean a variety of things. It’s helpful to think of our goals in terms of four “pillars”: Environmental: this one clicks in for most of us. We all know the importance of protecting natural […]
