Sustainable Brands’ mission is to “…inspire, engage, and equip business leaders and practitioners to turn social and environmental challenges into drivers of brand innovation, value creation, and positive impact.” In the beginning, the focus was on helping guide and nudge sustainability and CSR leaders to see that they could be a more strategic asset to […]
Giving your customers the reins
Tom Szaky stands out in a corporate crowd, opting for a black t-shirt instead of a custom suit. He sits atop environmental solutions that range from diverting waste to reducing it altogether. With long hair and a casual tone, he often sits next to CEOs of major companies who otherwise might not give his mission […]
Four Pillars of Sustainability
Sustainability, at its core, reaches across different areas of our work. So when we say we’re advocates for sustainable brands, we mean a variety of things. It’s helpful to think of our goals in terms of four “pillars”: Environmental: this one clicks in for most of us. We all know the importance of protecting natural […]
Changing the narrative around recycling
Innovation goes by a lot of names – fresh thinking, change and disruption. Somebody, somewhere thought: “There has to be a better way.” PreZero found a way to turn damaged and expired organic foods from supermarkets into animal feed – a more efficient form of diversion than the two more common methods of food waste […]
Sustainability: What’s in it for the consumer?
Companies are quick to crow about their sustainability initiatives. The plans are bold, the commitments sincere, the costs probably staggering. But how can we make all those changes relevant to the customer? A study found that while about two-thirds of consumers believe we are reaching an environmental tipping point sustainable purchasing behavior has actually decreased […]
Warka Water Tower
A number of African countries have struggled for years to find clean drinking water for its people. Millions of villagers have to walk miles every day looking for water, even water of dubious purity. There are a number of non-profit organizations working on the problem, digging village wells where possible, and exploring different technologies to […]
4 ways you can personalize your marketing content
Personalizing your marketing content is a necessity; no one will pays any attention to “Dear Valued Customer.” (It died years ago with “Attention Kmart Shoppers.”) With that in mind, here are four tips for personalizing content without coming across like a stalker. Content recommendations. Most methods for personalizing content involve collecting data, segmenting users, and […]
5 ways to craft an authentic sustainability message
Being sustainable is a good thing to do on its own, but the marketing benefits are diminished if your brand can’t effectively communicate the message. Here are five effective ways for your brand to let consumers know about your corporate commitment to sustainability. Be inspiring. Climate change and other environmental issues seem overwhelming to a […]
Going beyond sustainable: 4 ways to make your organization regenerative.
Here are five ways your business can be regenerative and make the world a better place environmentally, socially, and economically. Think beyond the product. Last year, the Tablas Creek Vineyard in Paso Robles, California achieved Regenerative Organic Certified status with the Regenerative Organic Alliance. They thought beyond just making wine and considered the whole: employees, […]
